I just left my used book store, Half Price Books, after browsing the entire business, marketing, sales, writing and design sections. I came up empty handed.

So I'm walking out and something catches my eye on the sidewalk sale carts. I've looked at them many times and found nothing but junk.

I just grabbed up, "Ogilvy on Advertising" for a freakin dollar!

Woo Hoo!

Bruce,

Good deal! I just headed over to half.com and picked up a copy myself. In fact, I buy most of my books used. If anyone's interested, there's still a bunch on half.com for bargain prices.

Dude!
You ripped them off.

Your headline for this post should read:

Stephen, you are the freaking headline king! I love it.

PS: Were you buying tacos from the taco stand on Fry yesterday morning?

Wasn't me... must of been one of those "south of the border" dudes that have been trying to steal my identity over the past year.

BTW - Finally got my first contract deal signed today for my off-line biz...

Yipee!!! EEEHAW!

BY the way...

I figured out how to revitalize my dying blog.

Got a nice picture of Our buddy, Vin Montello on it right now...

Go check it out when you get a few minutes.

Good job on the interview. Sounds like vintage Vin

Bravo on the grab!

Gotta admit, that's definitely one of my favourites! In fact, my copy's about worn out. It may be time to run down to the bookstore myself Don't think I'll get lucky enough to find it for a buck, tho'

Last year I had a similar experience as I was leaving the largest (and probably the only "real") technical book store in Houston, Brown's Book Store. Bruce, I'm sure you've heard of it.

I went in to purchase around $500 worth of Houston building codes/Texas State fire alarm manuals and software.

Right as I was walking out the door I noticed a stack of non-technical books in a large metal basket with a small sign above which said, "Bargain Bin".

Being the big cheapskate, I wasn't about to leave the store without at least taking a peak.

What I found inside was a goldmine of old advertising books from the 50's and 60's. I grabbed up at least four or five "keepers" in the stack.

When I got to the counter, the woman was happy to charge me a whopping $12.00 for the entire lot. As I was leaving again, I heard her say to the assistant...

"finally, we got rid of some of the throw-away items".

They obviously didn't know how valuable these book were.

I don't know what the names of these books are offhand, but I'll see about taking some pics and putting them on the board along with my growing library.

I read about half of it last night, skipping stuff about television and other things less interesting to me. Good stuff.

After reading Mr. Subtle for a few years and reading this book, I've got a theory. Mr. Subtle is really David Ogilvy LOL!

All his rants about sans serif fonts, reverse type, drop caps... it's all in this book.