I too use mindjet.
Many copywriters do.
I write a LOT of copy but certainly do not
consider myself a copywriter, nor will I ever do so!
Mindjet is the tool that made the mindmaps
that Michel speaks so highly of on his blog.
http://michelfortin.com/archives/200...irpo.html#more
If you sign up, you will get mindmaps from Eugene Schwartz's work,
from John Carleton's seminars, a GREAT Yannik Silver mindmap,
and even my humble contribution mapping many many dozens of
creative, imaginative, and unusual ways to use free offers, and
the word FREE in your copy.
http://breakthrough-advertising.com/
Jim Van Wyck
PS... if Michel likes these mindmaps, maybe they're good eh?