Hi all,

As you can see by the title of this post, I really like this sales letter. What do you all think of it?

http://www.uk2005.com/

Paul Short

Hi Paul,

Well, I suppose my response is predictable.

I hate the way it looks, and it just screams "hype, hype, hype" at me. I feel like someone put me on a rollercoaster when I was hoping for a gentle ride on a gondola.

However, I doubt if I'm the target market. If the people in the target market like this kind of approach and use it on their own sites, then it's bound to be effective.

To me, it just looks like something out of the Cory Rudl stable. Not my favourite kind of copy. If I was to be more specific, I would say I find it vulgar and a complete turnoff.

Jane