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Default What would YOu charge... - 09-24-2007, 04:45 PM

For a 2 sided oversized postcard?
My client got a progress bill and now he's questioning.
It's part of a package price but didn't know what others charge for this.
Just out of curiousity was wondering.
Thanks
Larry
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Default Re: What would YOu charge... - 09-24-2007, 04:48 PM

Please clarify... are you asking what it costs to produce that kind of card, or what a copywriter would charge to design the message on one?
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Default Re: What would YOu charge... - 09-24-2007, 08:11 PM

Thanks, Jack.
What a copywriter would charge to design the message.
Larry
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Default Re: What would YOu charge... - 09-24-2007, 08:24 PM

Small, medium and large postcard pricing are covered here...

Copywriting Rates Volume 2


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Default Re: What would YOu charge... - 09-24-2007, 09:30 PM

Thanks, Mr. Subtle.
I guess I wasn't looking to buy this today.
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Default Re: What would YOu charge... - 09-24-2007, 11:07 PM

If it's part of a package price think twice about itemizing it.

That postcard is pretty limited on its own and is part of a bigger process. Your client is paying for the process (and results) not individual pieces.

I recently had to learn this lesson myself and made a huge mistake pricing by the page (which is even more headachey than charging the the piece). Never again will I do that.
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Default Re: What would YOu charge... - 09-24-2007, 11:58 PM

Thanks, Suzanne.
The reason I ask, is that I did the copy as part of an overall package. I also did the printing and mailing which was clearly stated as additional.
It seemed clear to me that this was not part of the package. However, the client seems to want to think it was.
My question on what someone would charge for the postcard copy was somewhat intellectual curiousity.
Larry
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