40% response rate -> 100% conversion so far

skywriteing · **40% response rate -> 100% conversion so far -** 09-19-2007, 12:30 PM

The ultimate swipe letter, I'd say.
No...I didn't write it. Its a bulletin from Ari Galper.
He's a top notch guy/marketer.

The Golden Cold Calling Sales Letter - Ari Galper's Unlock The Game

just FYI

Mr. Subtle · **Re: 40% response rate -> 100% conversion so far -** 09-19-2007, 06:19 PM

Thanks Sky!

I read the letter and liked it. Even though my background is from a slightly different kind of printer (commercial offset) the "pains" are the same.

The layout was fine, but I could see a number of tweaks worth testing.

SuzanneR · **Re: 40% response rate -> 100% conversion so far -** 09-19-2007, 06:27 PM

swipe-o-rama! I can see how this approach and structure might be used in one of the letters I have to write for an upcoming client campaign.

Different audience and offer but similar issues.

thnx!

Kyle Tully · **Re: 40% response rate -> 100% conversion so far -** 09-19-2007, 07:34 PM

Ari was featured on the Tactic 7 calls... I believe that was a 7 figure business then, wouldn't surprise me if it's 8 now

Mr. Subtle · **Re: 40% response rate -> 100% conversion so far -** 09-22-2007, 01:37 PM

This morning I was listening to the interview about the letter while i was cleaning up my office. Foolish me assumed that this guy sent out 1000 (plus) letters. Turns out he only sent 20!

**Re: 40% response rate -> 100% conversion so far -** 09-22-2007, 01:40 PM

Quote:

Originally Posted by Mr. Subtle

Foolish me assumed that this guy sent out 1000 (plus) letters. Turns out he only sent 20!

He's been studying AF Smith.

MichaelWinicki · **Re: 40% response rate -> 100% conversion so far -** 09-22-2007, 01:41 PM

Quote:

Originally Posted by Mr. Subtle

This morning I was listening to the interview about the letter while i was cleaning up my office. Foolish me assumed that this guy sent out 1000 (plus) letters. Turns out he only sent 20!

Haven't you heard? Size doesn't matter.

skywriteing · **Re: 40% response rate -> 100% conversion so far -** 09-24-2007, 06:42 AM

Quote:

Originally Posted by Mr. Subtle

Turns out he only sent 20!

U welcome.

Chauncey likes to watch...I like to share.

You don't get that kind of conversion with a "cold" mailing. You really scrub your list and focus on the ones you can help the most.

I thinks that's really a Dan Kennedy concept of not wasting time with time wasters and spending quality effort for quality people.

Mr. Subtle · **Re: 40% response rate -> 100% conversion so far -** 09-24-2007, 10:05 AM

Quote:

Originally Posted by skywriteing

You don't get that kind of conversion with a "cold" mailing. You really scrub your list and focus on the ones you can help the most.

I thinks that's really a Dan Kennedy concept of not wasting time with time wasters and spending quality effort for quality people.

The sample size is too small to make any valid claims on response rates. I've sent letters that have returned a 100% response rate. Does it matter the letter I sent was to only one person (and I got the response I seeked)? You bet it does.

How do you "scrub" a cold list? This guy probably bought a list of screen printers with selects to target those with sales between $100,000 - $1,000,000. You can't dertmine who is a "time waster" on a cold list.

Even though I like the letter, I found the opening line amusing. He starts the letter...

"You've received this personal package..."

Yet, there isn't any personalization anywhere in the 4 pages. Considering he only sent out 20 letters, it would have been easy to have someone insert the prospect's name manually a few times throughout the letter. Then he might have been able to claim a 45% or 50% response rate.