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| Copywriting Discussion Copywriting topics like research, writing, headlines, offers, ads, design, multimedia, direct mail, web, etc. |
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| Super Moderator    |  Anybody Tested Opening Salutations? -
09-05-2007, 11:14 AM
Hello Fellow Copywriters, I'm noticing more top marketers going back to 'Dear Friend' as their opening salutation. I've always thought that the more personalized the opening, the better the response rate (should be). Has anyone tested this lately? Also, what about testing only capitalizing the first letter? i.e. 'Dear Friend' vs. 'Dear friend' Thanks, Mike |
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