Number 1 is that I would turn it into a "sale letter" type format.

I would consider softing the "geek speek" to some extent.

I'd run some testimonials in a side-bar.

Given the price tag I think you're looking at a several page length site.

I certainly needs some kind of copywriting "angle" to it. Right now it's basically a "product & a price" type web page.

Thanks for replying, honestly i thought more people would.

I did an update yesterday if you care to take a look.

it is part of a catalog of products. MSDN is not too jazzy of a product.

My angle (usp) is that with these and 4 other products like it that offer the 2 years updates is if anyone buys now they will qualify to get the next version free because the visual studio 2008 msdn is already in beta 2.

I did get more clicks when I use the 2008 angle in the adwords.

The other part of my approach is to use terms like - you.... will get....

Always Cheapest MSDN Premium 2 Years SA & Visual Studio 2005 Professional

I also did a better layout visually and added a link that opens a page at microsoft that compares all the msdn versions so they can make an informed choice.

I think you need to work away from the product, and on to you.

What value do YOU add to the sale. You need to overcome the stated fib that you are "Always Cheapest".

Everyone knows that you can "Always" find a cheaper price somewhere.

So, you are already in the category of a company that will say anything to get the sale. You need to work away from that and become the most "efficient and trustworthy" of all the providers out there.

Being "cheap" is a liability to overcome, not a strong selling point.

Likely they don't need to know anything more about the product.
They want to know why they should trust YOU to sell it to them.
Trust is the main issue when selling on-line.
Send them a free copy of your product analysis report.
It shows you respond to inquires and are really there.

As a former programmer I disagree. MSDN was a very important resource for us.

I'm sure if you did some research on your target market you would uncover all kinds of stuff to "jazz up" the product & salesletter

warner444, though I'm no developer, I did get my MCP before realizing I'd rather return to running a business, than spend anymore of my life behind desks shouting "I said right click". Plus I've hired programmers to create products for me. So I can somewhat look at this from your market's perspective.

The page doesn't move me at all. This isn't sales copy. It's just a bullet list of features commonly seen in IT marketing materials, with a headline added on.

Also, your headline needs work. You say, "...will ship before the 2 years passes"

Does the person typing in your keywords already know what two years you are speaking about or do they have to read your message to understand?

If this isn't something that is immediately known you need to rework the headline so at a glance the headline draws your reader in immediately...instead of leaving them saying, "huh?"

You say, "With this 2 year SA you will be eligible for all 2008 Visual Studio Products with no additional cost"

Give your readers reasons to believe this is true. Resolve their skepticism.

- How will the buyer know this isn't some ploy to get their money now, then make up excuses later about why they must shell out extra money in 2008?
- What steps have you (or Microsoft) put in place to protect their investment?
- What steps have you put in place to guarantee that even if Microsoft changes their licensing structure, you will still honor your promise to send 2008 at no extra cost?
- Where's your 3rd-party credibility to prove you are a valuable resource, and not a single person fly-by-night operation working out of a spare closet making too-good-to-be-true promises for a quick buck?

Also, why should your visitors trust you instead of someone else? I checked your About Us page for possible credibility statements to include in your copy. But that needs work too.

You say, "...because our purchasing agents are some of the most experienced and well connected."

This is too vague and doesn't build trust or believability. Spell out some specifics.

- How many purchasing agents?
- How many individual and combined years of experience?
- How can they get good deals when on the surface Microsoft seems to charge the same fees to every vendor? Does your agent's location give some kind of advantage to pricing? Or is there some special knowledge or experience that makes it possible for them to get deals others can't get?

Really, since your visitors are online they can simply go to places like Microsoft Visual Studio 2005 Professional Edition with MSDN Premium Subscription - Upgrade: Compare Prices, View Price History and Read Reviews at NexTag (or even try to buy direct from Microsoft) to search for lower prices.

So you need something more than a claim of 'always lowest price'. Especially since you are dealing with some highly technical people who know how to search the internet to prove you wrong.