What types of visualizations and mental "triggers", images, do you fill your head with, to be successful in copywriting? And, what do you have around your office, to inspire you to become wealthier, faster?

Personally, a few favorites include:

- John Carlton's image of a tiger stalking the pc, the monitor, the keyboard, a copywriter ready to go for the win, stalking the winning salesletter, to create it ... the coiled energy...

- images from the A&E "America's Castles" dvds (highly recommended), because I'll have at least one castle, too, it's just a question of how long it'll take me to get mine (Tony Robbins had his, in San Diego, by age 35). And Ogilvy's French castle, another inspiring image. Reese's fish tank was also an inspirational image, w/marble pillars.

- lots of gold... I have all kinds of real gold doubloons (2-8 escudos) and silver pirate cobbs (and some replicas too), all around my keyboards to trigger wealth attraction, daily, and making the connection between the workspace and wealth...

- the word "Wealth" in huge silver metal letters above my office door

- marble pillars on either side of my office door, and marble tiles around the inside, for a wealth anchor

- the 27 DVDs I've produced all along my walls

- goals/whiteboards, other mundane but necessary focus tools, including my 7 figure financial goals in 120 point impact font sitting above my keyboards on the wall.

- my 2 mont blanc pens, engraved with 'copywriting ken' and 'castle by 50' on them...

- copies of Robb Report and Millionaire magazine on the walls (thx to Dan Kennedy for that idea; subscribing to those)..

- absolute silence, to work in.

What visual success anchors do *you* surround yourself with? I'm asking because it's always inspiring to hear what others have in their personal workspace, to encourage greatness.

I've realized that it's not a matter of how much wealth, wealth is guaranteed to me, but rather how FAST one gets it, and keeps it, that counts.... eg having a castle when I'm 65 and too old to really enjoy it, doesn't count... I want my castle (and condos in Hawaii, Hong Kong, Florida and Spain), sooner rather than later.

What are your triggers for wealth attraction?


thx,

-ken

p.s. I'm indebted to Dan Kennedy for the whole concept, from his Wealth Attraction videos I've watched many times, these recent years; it's made a big difference.

Am I missing something here?

I didn't know copywriters needed any such anchors to write a simple sales letter. Am I out of touch?

Stephen,

What Ken is talking about are "triggers".

He's attached his own "personal" idea/value to each image/trigger he's just mentioned.

The idea behind this, is when you see each of these visual triggers, you're reminding your subconscious mind about your desires--both short term and long term.

In addition to the "visualization" subconscious work others recommend: i.e. the theater in your mind, the law of attraction, etc., what Dan Kennedy(and I'm sure others) suggest is surrounding yourself with "triggers" that remind you of wealth... whatever your definition is.

Dan Kennedy talks about having foreign money on his walls... lots of clocks in his home office... and a kitchen drawer full of: because he uses spoons the most in his house. Hence when he opens the drawer for a spoon, he always sees money.

And he also talks about carrying and spending cash as opposed to credit cards for everything, though he admits to using credit cards.



I have, hanging next to my desk, my goal board:
my dream home that I got the blue prints from eplans.com...

my dream client list (which has recently been fulfilled in the last 3 weeks ...

the EXACT amount of money I desire to earn per year... and in the next 10 years... my investing goals...

my 6 year-old son's personal development curriculum (full of tennis which he's darn good at for being 6, math, and his violin lessons)...

and a picture of me, when I was 17. It reminds me of personal freedom (very important to me), creativity, fearlessness, and most of all health.

Great post Ken. Not only to remind, but to help others with the concept of psychological image triggers in your workspace/home.

Those are some awesome ideas. All I have are my goals written and hung on the wall.

I understand what Ken is asking about but I'm more like Stephen. I've tried that stuff off and on in the past with limited success. That said, I changed my life by changing my thought patterns and imagining I already was what I wanted to be.

The closest I had to what ken is asking about was a screen background of the boat I wanted.

Well, that and a nicely framed shot of Ben Hogan that everyone has seen.


He's the epitome of work ethic and perfection and my idol for decades.