Hi all,

I was chatting with a work colleague yesterday about offline marketing methods.

We got chatting about a newspaper ad, and I remembered the success that the late great Gary Halbert had with one of his print ads.

I cannot remember the details, but it sent his Alexa rank soaring, and drove huge amounts of traffic to his site.

Anyway, the reason for this post is to see if anyone can help me find that ad?

I remember reading it over a year ago on his site, but I can't seem to find it now.

Thanks in advance.

If you go to his website, about midway down there is a letter titled "the real truth about promoting a website". It is basically a headline, tons of bullets, followed by a call to action (to go to his website).

I just submitted a newspaper ad (following the same format). I'm testing it out, curious to see how well it works.

Was it the ad that really skyrocketed his alexa? I never even seen the ad run when I did a search for it one day at the library. And while he had a spike on Jan '06, it wasn't off the charts.

Vince, I'd love to hear the results on your ad. I am a big advocate of using offline methods to drive online traffic.

That is the ad (or a similar version of it) that he ran for years.

His Alexa rating spiked when he sent out an email to his list. That is when everyone would go to his website.

The offline ad is just a way to get traffic to the website to build your list. Once they get there it is up to you to build the relationship with your list to get that kind of a response.

I know he talked about running a large amount of newspaper ads, so I'm guessing the spike on Alexa was a combination of a few things at once.

I will let you know what kind of results I get from the offline ad. I have it running in 3 different papers for the test.

very curious to see how you do. I am thinking of doing the same things...