We'll see how this works. Here's a quick re-cap of what Google is now doing.


Google Print Ads makes newspaper advertising easy and affordable. Here's how it works:

Select newspapers, sections, and ad size Easily choose from hundreds of local and nationwide newspapers. For each newspaper, pick a section and tell us which days of the week your ad should appear.


Set your own price

With our offer-based bidding system, you decide how much you'd like to offer newspapers to display your ad. The more you offer, the better the chances your offer will be accepted.

Upload your ad and start your campaign
If you don't have a print ad ready, let us connect you to a professional who can create the perfect ad for you. Once newspapers run your ad, you can track conversions and performance reports to determine which ads were the most effective.


I'm putting together a promotion and am going to test this beast. I'll report back with results and let everyone know about my experiences!

I just ran across their radio ad service a few weeks ago. Looks like Google is about to take over the offline media buyer world.

I wonder how long it will take for Google to start buying third world countries...

Ricky,

I would be extremely curious about the cost and response in the test you are doing. I am very disappointed with our local papers, daily & weekly and the rates they charge. They are extremely high priced. You have no hope of making any money using them unless your using blow out sales ads.

I think it is a great idea to bid on the space like adwords does on key words. It would certainly level the playing field. Thanks for the post and I for one will be watching for your test response.

It's funny you mention that, I just got done reading "The 12 Month Millionare" again and I just bought some other good stuff a while ago I've been browing through and even though my experience isn't in newspaper advertising, it does seem you can get MUCH better rates by negotiating yourself.

But I still think it will be cool to test Google, at least to see how bad they can screw this up. So far, I've heard nothing but bad things about the Radio Advertising they are doing now so we'l see...

One of the issues I have with the Google newspaper thing is that where most of these newspaper publishers are starting at. I mean through remnant opportunities I can get 1/4 page (5.5x10) ads for about $6.00 per thousand on average-- but doing a quick test on Google it seems the starting price is several times that amount. I'm sure the math favors Google and the newspapers at this point.

Ricky so what have you heard about Google's radio advertising foray? I'd like to try it but I don't think I can get 30 second ads to work.