"Try it, it works" Post-It notes

Garrett · **"Try it, it works" Post-It notes -** 07-13-2007, 12:06 PM

Can anyone tell me the process of getting these onto a mailing piece?

I assume we've all gotten one at some stage. You receive a mailing piece and at the top is a yellow post-it note that has "Try it, it works" printed in blue, in a handwritten font.

I need to know the complexities and costs of getting them onto a mailing piece. It's NOT for a weight-loss product, by the way!!!

Thanks,

Garrett

Mr. Subtle · **Re: "Try it, it works" Post-It notes -** 07-13-2007, 01:15 PM

When Kyle Hunter was running Specialized Mailing Services he had a bunch of women sitting at long tables hand writing each post-it-note and envelope for the tearsheet mailings he was doing for his clients.

If it's a test mailing then create your own post-its. Buy some 20# canary bond. Setup a template of 9 notes on a single sheet. The size of the note will be about 3.5 x 2.75. Hand write your note, scan it and place it in the template (vertical or horizontal). Run off the sheets in a nice blue color on your color printer. Cut the sheets down. Get yourself a glue stick (repositionable glue and not the permanent glue) and run it along the edge of your post-it. Attach it to your letter or tearsheet.

If that's too much work for you...

Dan Kennedy likes Think Ink Marketing for post-its and tearsheets.

More info on sticky notes (and vendors):

USPS - Repositionable Notes

Cherilyn Lester · **Re: "Try it, it works" Post-It notes -** 07-13-2007, 06:00 PM

Psst - I found this ages ago, and I've been DYING for someone to ask! LOL

3M U.S. : Post-it: Direct Response Products

From the horses mouth! Err, post-its mouth. LOL

- Cherilyn

Garrett · **Re: "Try it, it works" Post-It notes -** 07-15-2007, 06:00 PM

Mr. Subtle and Cherilyn,

Thanks for the replies and the info.

We're going to be doing a split test - some with the Post-It, others without. There will be no other variables. I'll post back with the results of the split.

Thanks again,

Garrett