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Originally Posted by AD1985 That's a good point Michael. I felt the same which is why I asked this question (I didn't want to guess which sites were good or not myself and had the idea that other copywriters would just know) Any tips on how to start a swipe file then? My field is direct marketing. |
A swipe file of web sites?
Yes & no-- let me explain.
Again, I would have a difficult time "saving" websites and referring to them in whole as a useful "swipe" without knowing something about the success of the site or lack thereof...
However I do "swipe" headlines, body copy, website layouts, color combo's and graphics-- I just treat them as separate entities.
Now that's not to say there aren't sites out there that don't impress me overall...
like this one
Colonel Littleton
I'm not sure how much the website is making but I know the catalog the company sends out is kickarse.
I think this is a great site too with it's black background and b&w images
Planet Smethport 2007 (Smethport, PA is located about 40 minutes south of me-- this site was started as a highschool project and has grown to an amazing size).
But most info marketers websites are so "blah" I don't think many are worth swiping as a whole.