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Copywriting Discussion Copywriting topics like research, writing, headlines, offers, ads, design, multimedia, direct mail, web, etc.

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  #1 (permalink) Old
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Default Hot Off The Presses - 07-11-2007, 09:58 AM

Greetings!

I'm working on a project with Joni (another new member of the board)
to create an information packet for the UNIF USA Foundation.

The goal is to have a 4-8 page packet that will be accompanied by a
donation request letter.

My question for you folks is... what is the best way to bring this from
computer bytes to the real world? Is there a particular company you
would recommend for printing? What formatting concerns should we
take into consideration?

Thanks very much in advance!

-Brian
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Default Re: Hot Off The Presses - 07-11-2007, 11:47 AM

Quote:
Originally Posted by bdmcelroy View Post
What formatting concerns should we
take into consideration?
I'd say the number 1 formatting concern is to make sure you fully understand what Winicki PIKED this morning in another thread...

Quote:
Originally Posted by MichaelWinicki View Post
The problem with focusing on just Internet copywriting is that one will come to believe that certain things-- like super-long headlines and embedding testimonials directly within the flow of the sales copy is not only acceptable but the norm for all types of sales copy across all sorts of media.


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