I have been following, with interest, the long/short copy debate. I personally don't like long copy. But I accept that prospects must be given enough information to support the buying decision.

So it was with some bemusement that I have been putting together my first sales letter. And I would really appreciate some feedback on what I have done so far. The sales letter is for the StratPlan Wizard business building system.

It is a system that I developed while working with clients as a business coach. I have assembled the important parts of it into and info product that consists of an ebook and a piece of software.

I have tried to separate building a case for buying the product, from detailed information about the product. I have done this by including in the sales page, the model that the StratPlan Wizard system is based on. Components of the model are hyperlinked to pages containing info about how they work.

My thinking was to provide analytical types with all the information they need. But at the same time, to keep the sales page short and sweet for the big-picture thinkers. The interactivity involved is also good for experiential learners.

A lot of good info is provided, which helps build credibility and engage the prospect. It is also a very different format. Which, if nothing else, is refreshing!

My orginal idea was to set all this up with javascript mouseover boxes. Doing a mouseover is less disruptive than opening a new page. But using separate pages seemed more appropriate because of the amount of information involved.

The sales page is http://www.small-business-planning.c...an_wizard1.htm . It is still work-in-progress. But can this type of format work? Or am I on the wrong track?

Cheers,

Mark Munday