This morning a client of mine turned me on to a cool tool on Google. Definite copywriting implications -

http://www.google.com/trends

Interesting to note that both the terms "Copywriting" and "Marketing" had their search peaks back in 2005 and have been steadily declining.

I also searched Strategy Process and was surprised to see it fell flat during the year end, year beginning period. But peaked closer to summer. That's a pretty good clue on timing an offer to that market.

The terms "sales" and "management" also peaked in 2005.

Not sure what was happening in 2005 but it seems people were far more interested in working and selling that year over this year.

Anyway, have fun, search away.

I actually wrote an interesting article about this topic six months ago.

See Google Trends

Dale King

Well, there you have it, I'm behind the trend.

That's a great tool, I've used quite a bit. Another good one is Google Alerts (I'm sure many of you use it already). It's very good for staying on top of what's going on in niche markets.