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Default Direct Mail - Mail to Address - 05-18-2007, 10:34 PM

Has anyone done any testing when it comes to addressing envelopes for a direct mail campaign with regards of including the business name in the address?

Say I'm mailing companies where the business might be an owner/operator (single employee is the owner) should I include the business name or just use the owner's name?

Now what if I'm mailing to a company that has 100 employees, can I just put the persons name, leaving off the business name?

I was thinking that for a small business, putting the business name might be a tip-off that it's unsolicited mail (even if the envelope is hand written).

Any thoughts? Thanks
MikeC
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