I'm trying to figure out how to start copy with a strong, descriptive analogy. I think there's two ways to do this:

State the analogy outright. For example "Great products are purple cows?"

Introduce the analogy then reveal what it's about later. "What would you think of trying to mine gold, but the gold nuggets you find go into a sack full of holes?"

I personally want to take the second approach, using curiousity. But I may be shooting myself in the foot by not getting right to the point and showing how it relates to them.

Any suggestions?

I'm also looking for swipes that center around a descriptive analogy as the hook. I have a good one, but haven't yet been able to write a strong lead that introduces it.


The analogy itself isn't important. It could be something like "Your sack is full of holes, don't bother mining gold until it's fixed.", "Or how to stop slowly poisoning your golden goose" or "Trying to cross a desert with a leaky water bottle."

- Burton

I use analogies all the time in my blogs to get my point across.

Go to myspace page and check out the most recent called

Motivation, how to get to the top.

blog.myspace.com/theoryofr

This may give you an idea of how to intergrate your analogy into copy or how NOT to it's a WIN WIN situation

Hi,

so if I understand the situation is this one:

how to start a copy using analogy?

personnaly I will go to this schema:

a usual PROVERB that fit the situation (core of the copy, the problem etc..) ,and then to build analogy around this proverb and to go from this point into a story.

Proverb are really powerfull (in my vision) because most of time they are commonely accepted notions, they don't induce a debat or a critic.

of course the choice of the proverb and how it is commenly used and how it fit the situation is determinent.

this is my vision if I have to do such job, hope that help.

I think using analogies are an interesting, eye-catching way to open an ad or salesletter. And actually, you can have it both ways. Go ahead and open with an analogy, then quickly get to the point by seamlessly weaving the analogy into your overall sales message.

Dale King