What is your opinion on...

strafefire · **What is your opinion on... -** 04-07-2007, 06:43 PM

Hey guys,

I was just curious about what do you know, and what are your opinions of the Stauer Company's Copywriters?

Are they as good as the guys in Boardroom or Rodale press?

The reason I ask, is that I have been seeing the same ads for these guys OVER and OVER in USA Today, National Enquirer, Popular Science, and Popular Mechanics.

Particularly thier ads on the faux diamond, the faux colored diamond, and the replica skeleton watch.

I also notice that they seem to do coins from time to time...

Stephen Davies · **Re: What is your opinion on... -** 04-08-2007, 11:05 AM

Not sure who their copywriters are, but their website has some pretty good "study material" on it.

Kyle Tully · **Re: What is your opinion on... -** 04-08-2007, 07:26 PM

I've not heard much about them either, you've got to think they're doing something right if the same ads are running over and over... either they're doing something right or someone upstairs hasn't been counting the beans and they're doing something very, very wrong.

Mr. Subtle · 08:04 PM

Quote:

Originally Posted by Stephen Davies

Not sure who their copywriters are, but their website has some pretty good "study material" on it.

Primo, their print ads look NOTHING like their website. If I didn't just give my brother-in-law the last 6 months of National Geographic, I would have scanned an ad for you.

Mr. Subtle · **Re: What is your opinion on... -** 04-09-2007, 12:44 PM

Quote:

Originally Posted by strafefire

I was just curious about what do you know, and what are your opinions of the Stauer Company's Copywriters?

Are they as good as the guys in Boardroom or Rodale press?

The reason I ask, is that I have been seeing the same ads for these guys OVER and OVER in USA Today, National Enquirer, Popular Science, and Popular Mechanics.

A quick check and I see that their list became available for rental late last year. 136,985 BUYers times $150.00 (average purchase) is almost $21 mil in sales.

Mr. Subtle · **Re: What is your opinion on... -** 04-11-2007, 09:04 AM

Quote:

Originally Posted by strafefire

The reason I ask, is that I have been seeing the same ads for these guys OVER and OVER in USA Today, National Enquirer, Popular Science, and Popular Mechanics.

Particularly thier ads on the faux diamond, the faux colored diamond....

There is nothing "faux" about their yellow diamonds. The diamonds are REAL. They do say that they are lab created, but lab created diamonds are REAL diamonds. In fact, they are flawless daimonds. Flawless yellow diamonds that cost a whoppin' $5.00 a carat!

If Stauer hired me to write their copy and to design full page ad, I would use (a slight variation) of WIRED's magazine article, from 4 years ago, as my opening paragraphs after a dynamic PITHY headline:

Aron Weingarten brings the yellow diamond up to the stainless steel jeweler's loupe he holds against his eye. We are in Antwerp, Belgium, in Weingarten's marbled and gilded living room on the edge of the city's gem district, the center of the diamond universe. Nearly 80 percent of the world's rough and polished diamonds move through the hands of Belgian gem traders like Weingarten, a dealer who wears the thick beard and black suit of the Hasidim.

"This is very rare stone," he says, almost to himself, in thickly accented English. "Yellow diamonds of this color are very hard to find. It is probably worth 10, maybe 15 thousand dollars."

"I have two more exactly like it in my pocket," I tell him.

He puts the diamond down and looks at me seriously for the first time. I place the other two stones on the table. They are all the same color and size. To find three nearly identical yellow diamonds is like flipping a coin 10,000 times and never seeing tails.

"These are cubic zirconium?" Weingarten says without much hope.

"No, they're real," I tell him. "But they were made by a machine in Florida for less than a hundred dollars."

Then I'd go into my pitch about the yellow diamond ring I was selling for $179.00. It would be...forgive me...a gawd dayem "killer" opening. I'll keep my eye on some copywriting punk at Stauer stealing that idea. hahaha

If you haven't seen the WIRED issue here's the cover:

If you haven't read the article...here's the link:

Wired 11.09: The New Diamond Age

It's dayem good stuff. That's why WIRED is my favorite mag.

maxjohan · 09:40 AM

Quote:

Originally Posted by Mr. Subtle

Aron Weingarten brings the yellow diamond up to the stainless steel jeweler's loupe he holds against his eye. We are in Antwerp, Belgium, in Weingarten's marbled and gilded living room on the edge of the city's gem district, the center of the diamond universe. Nearly 80 percent of the world's rough and polished diamonds move through the hands of Belgian gem traders like Weingarten, a dealer who wears the thick beard and black suit of the Hasidim.

"This is very rare stone," he says, almost to himself, in thickly accented English. "Yellow diamonds of this color are very hard to find. It is probably worth 10, maybe 15 thousand dollars."

"I have two more exactly like it in my pocket," I tell him.

He puts the diamond down and looks at me seriously for the first time. I place the other two stones on the table. They are all the same color and size. To find three nearly identical yellow diamonds is like flipping a coin 10,000 times and never seeing tails.

"These are cubic zirconium?" Weingarten says without much hope.

"No, they're real," I tell him. "But they were made by a machine in Florida for less than a hundred dollars."

With that opening it seems like money in the bank to me!

I wish I could afford to hire you Mr.Subtle!!!

One day maybe...

Peace
Peace

Zachary · **Re: What is your opinion on... -** 04-11-2007, 09:53 AM

I have a couple of their control ads in my swipe file... specifically for the replica watch.

I know they're making money from the ad because I see it ran in multiple mags with NO change to the copy.