Originally Posted by DeanJackson

I write the letter like they are the ONLY person who is going to get the letter, and I'm not concerned about the grammar, or the look, or the techniques of copywriting.

No one is actually going to see the letter...so I don't edit myself.

Here's the 10-part letter formula.

Dear Dean,

1) I'm writing to you because I want you to:

[insert my naked truth reason I'm writing...as if I were making my request known to a lamp Genie who could grant my wish]

ie: Take out your credit card and pay me $39 for my new book called...


2) The reason I'm writing to YOU specifically is because I think you want:

1.
2.
3.
etc.

3) Here is a list of what you get when you [buy my book]:

1. You get ______ -- which means ________
2.
3.
etc.

4) If I were trying to guess the top 10 questions or objections you have about buying this today...they would be:

1.
2.
3.
etc.

5) So- here's how I would clear those up for you:

1.
2.
3.
etc.

6) I want you to be completely without risk...so here's my guarantee:

7) It's really easy to get started...you just:

- click this button
- fill in this form
- call this phone number
- return this coupon
etc.

Once you decide to get started here's what's going to happen:

9) You need to do this right NOW because:

10) Here's a list of people who have already [done this] and exactly what happened for them:

Dean