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| Copywriting Discussion Copywriting topics like research, writing, headlines, offers, ads, design, multimedia, direct mail, web, etc. |
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| Member   |  If Courier = body font, what font for Headline? -
02-28-2007, 05:33 PM
Hope the title makes sense... So, it's for an offline sales letter. Using Courier as the body copy font (currently size 12, but may have to reduce to 11.5 or so to get it all onto 2 pages), what do you recommend for a Headline font? I'm pretty sure someone like David Ogilvy has empirical proof of this but I can't find it anywhere! Thanks, Garrett |
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