Hey folks

What is a good sales letter software you'd recommend me? (Preferably the one that has the LONGEST track record of having churned out sales letter templates that SELLS LIKE CRAZY)

BTW, another thing... should I buy sales letter software separately with headline creator software? I heard rumours that the customised headlines sales letter softwares provide SUCKS...

What do ya think?

PS: I am sorry for being ignorant but has a similar thread like this been started before? If so, I would really appreciate if u could post the link here

PPS: Oh and another thing... I am resorting to using sales letter software to churn out copy for my clients... but of course, I'll edit it where necessary... do ya think it's a gd idea? How many of u copywriters out there do the same thing? What's the result like...?

I think that Yanik Silver sells a template program and David Garfinkel might, too. As much as I look up to these two guys, I have my doubts about the effectiveness of template programs.

If they are that potent, we wouldn't need copywriters. Marketers of products and services could simply use templates and spare the expense of a copywriter. Well, we know that compelling copy is tough to come by and there's a shortage of good copywriters.

Perhaps other members of the forum will correct me if I'm wrong, but there's no substitute for a strong copywriter. Filling in the blanks works in crossword puzzles and in form letters, but not for making an emotional connection with a reader and causing him to want to take action right away.

Have any of you guys or gals used sales letter templates? What are your observations?