Re: It's not a sales letter it's a ... -
01-09-2007, 01:19 AM
Hey Harlan,
I got your video yesterday for the CW Express and it was an excellent demonstration of how this can be used in a relatively straightforward way. Even though I knew what was coming, the way you told the story kept my interest and I couldn't help but continue - I don't remember any point where I wanted to bail. The other thing that I think is really powerful with this, and it probably goes without saying, there is no question, when you are facing the camera, its almost like you and I are face to face, eye to eye but its totally non-threatening. If that doesn't capture the essence of real salesmanship at some level I don't know what does. Also, seeing you "in person" as a living, breathing human being amps up the selling power in my mind.
Now, you may be wondering, did I sign up? No - unfortunately I am flying to France on Friday the 19th for a client (from my old career) and absolutely can't get out of this trip. Anyway...it is a great lesson - keep them coming.
Having said that? How are the results of that promotion?