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  #1 (permalink) Old
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Default It's not a sales letter it's a ... - 01-09-2007, 12:47 AM

gosh darn this site is selling...

Mental Side of Golf

I put it up and 2 hours later, it had made $421 smackers.

Look how bad the site looks!

No graphics.

A naked paypal buy now button.

Yet, it's selling.

And selling well.
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Default Re: It's not a sales letter it's a ... - 01-09-2007, 01:19 AM

Hey Harlan,

I got your video yesterday for the CW Express and it was an excellent demonstration of how this can be used in a relatively straightforward way. Even though I knew what was coming, the way you told the story kept my interest and I couldn't help but continue - I don't remember any point where I wanted to bail. The other thing that I think is really powerful with this, and it probably goes without saying, there is no question, when you are facing the camera, its almost like you and I are face to face, eye to eye but its totally non-threatening. If that doesn't capture the essence of real salesmanship at some level I don't know what does. Also, seeing you "in person" as a living, breathing human being amps up the selling power in my mind.

Now, you may be wondering, did I sign up? No - unfortunately I am flying to France on Friday the 19th for a client (from my old career) and absolutely can't get out of this trip. Anyway...it is a great lesson - keep them coming.

Having said that? How are the results of that promotion?

Cheers,

RJ
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Default Re: It's not a sales letter it's a ... - 01-09-2007, 04:25 AM

Hi drkilstein,

I saw your video - congratulations on its success. Are you really not getting out of endorsing this book?

Last edited by paulpark; 01-09-2007 at 04:28 AM. Reason: .
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Default Re: It's not a sales letter it's a ... - 01-09-2007, 11:31 AM

The sales letter is up to $766 overnight.

No, I'm not making anything on the book.

Just helping out someone.

Shh.. don't tell anyone. I don't want to lose my reputation.
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Default Re: It's not a sales letter it's a ... - 01-09-2007, 12:20 PM

I'm curious as how you are targeting and driving traffic to the site.

MikeC
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Default Re: It's not a sales letter it's a ... - 01-09-2007, 12:23 PM

oh yeah, drkilstein, have you tested holding up a copy of the product. Even if it's digital, slap a label on a CD and hold up the CD.

Why not take ful advantage of "seeing is believing".

MikeC
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Default Re: It's not a sales letter it's a ... - 01-09-2007, 01:01 PM

Very cool - you have great composure without needing to be a showman. Thanks for sharing.
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Default Re: It's not a sales letter it's a ... - 01-09-2007, 05:32 PM

Good for you drkilstein. Those are impressive results.
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Default Re: It's not a sales letter it's a ... - 01-09-2007, 06:00 PM

It's at just under a grand now in just under 24 hours.

I'm going to talk about this technique in a few days...
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Default Re: It's not a sales letter it's a ... - 01-09-2007, 09:37 PM

Quote:
It's at just under a grand now in just under 24 hours.
Definitely respectable.

But is that sustainable? Good ROI? One-time mailing to a house list?
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