I posted the same thing in the warrior forum and got some interesting responses and thought this might be a better place to post.

http://www.warriorforum.com/forum/to...OPIC_ID=124782

I'd like to please know your guys/gals opinions on this.

Probably one of those if you have to ask things its probably wrong.... but like everyone else I'm sure, I own a million MMR (Master Resale Rights) products that come with sales pages.

I was wondering about people opinions whether it's cool to use bits and pieces from these sales pages in my own copy. Or even re-arrange these existing pages to fit my own needs?

I was kind of thinking it would be a huge leveraging of time to be able to pretty much use these word for word but just re-arrange certain parts of the copy to fit whatever niche my project deals with.

Its a bit of a gray area to me. I guess the obvious answer would be to track down the creator and ask permission.

I'd also be interested in hearing from copywriters who have done work creating sales pages for MMR products. What do you think about this?


Thanks!

Dino

Dino,
Most resale rights products I've seen come as a complete package with the salespage, banners, boxes... everything.

If they don't, then I would say contact the one selling and see if it's ok to use their stuff.

... but if you really want to be unique, I would advise creating your own sales letter, box shots, etc. as it will be original.

Some come with source code and complete rebranding rights... I'd say these are probably the most valuable as you can make it your own and be completely original.

I hope we're talking about the same thing here.

After looking at the WF thread I understand what your asking.

I would assume that if you are given a sales letter to use, you should be able to tweak it any way you want.

It's already a given that most of these have places where you can put in your own name.

If you really want to do well, you could even add extra bonuses above and beyond what already comes with the package.

Just my two cents.

Hey Stephen,

Yep I think we're talking about the same thing but I'll explain more what I was thinking and my plans below. Plus I didn't think of that part you just mentioned about how a lot of these letters have places to put your own name in. This fact alone, kind of says to me that they are giving permission to use in whatever way you would like. Kind of like ghost written PLR articles.

I'm working on a new project and I need to write 7 or 8 sales pages for different products. I'm having a go at doing this all myself. Then an idea came to me. Since I have endless sales pages in my products archive I was thinking it would be a much better use of my time if I just found some some of the better sales pages and then opened each one in dreamweaver.

I would then re-write the headline, add my own benefits, testimonials and tailor the copy to my own different product. Also I'd change the colors and maybe the layout a bit but I'd still probably use a lot of the core copy almost word for word.

Then I'd add more bonus like you suggested and my own graphics, header box cover etc. I use Photoshop action script for this when I don't outsource the graphics work.

Also I'd probably re-use the headers as well and insert my own text since alt come with the .psd's

So basically I was wanting to hear from people more knowledgeable then myself on this topic that it's ok for me to go ahead and do this

With all the work you plan on doing, I would look at this like simple template swiping.

In other words, all you are doing is taking the "structure" and using it as your own.

I not only approve of this, but think it's a great way to get a rythm going. A lot of top copywriters don't talk much about this, but to me rythm is right up there when it comes to writing great copy.

The copy in itself starts as a steady brook, gently rolls over small stones, then builds to a crescendo, spilling over into a great waterfall in the call to action portion.

When you take a really, really good sales letter and rewrite it, leaving just the structure (or skeleton) intact, you've got a great foundation for some good copy.

As long as you're not taking large portions out of non-MRR (master resale rights) material and using it as your own, I say "go for it"!

Just what I wanted to hear, thanks for the insight.

PS. Great analogy

Plus, if you're going to swipe, why not swipe from the best.

Get a good swipe file built of successful sales letters.

It's one of the best million dollar resources you'll ever have.

Hey John,

Thanks that good advice.

I was wondering though, how does a person find proven, successful sales page components (headlines, calls to action, letter layout etc).

I mean how do you know what part of the sales letter is proven to convert? Is there a place you know of that top notch copywriting is publishing thier split test results? Or maybe a source that provides a compiled swipe file that includes tested statistics?

Thanks,

Dino

Some post test results here, but you'll have to do some digging. Also check Michel's private Copy Doctor site. I believe he still has a 3 day trial (Copywriting And Copy Critiques By A Top Copywriter). If you read books by Caples and other classics, you'll find split test results. Jay Abraham's "Getting Everything You Can Out of All You've Got" book also has some test results.

And if you add certain web sites that you know are split testing to your "watch list", you can see what they're testing and learn the winning elements upon completion of the test.

I don't know of many places where you can get spoon-fed test results by specific elements. Most will take a little detective work, like I mentioned above. But there are many tricks to finding them.

I'm putting together a resource that covers this topic and others like it. If you want, I'll let you know when it's ready (a couple weeks or so).

Others feel free to chime in as well.

John

Hi John

Thanks for those 3 resources and the ideas on how find out what sales letter components convert.

Yes please, definitely put me down for the notification when your
resource is ready.


Have a great new years eve!