Copywriters Board
Forum Rules
Go Back   Copywriters Board > Discussion Forums > Copywriting Discussion
Reload this Page What do you think about a benefit packed WARNING! or disclaimer?
Copywriting Discussion Copywriting topics like research, writing, headlines, offers, ads, design, multimedia, direct mail, web, etc.

Notices
Reply
 
LinkBack Thread Tools Display Modes
  #1 (permalink) Old
Member
Brad I is on a distinguished road
 
Brad I's Avatar
 
Posts: 99
Join Date: Dec 2006
Rep Power: 2
Friends: 0
Default What do you think about a benefit packed WARNING! or disclaimer? - 12-17-2006, 11:01 PM

Hi all,

I was messing around with my copy tonight and thought one part might benefit from a warning or disclaimer. I tend to think they can be a bit corny, but I know on at least one occasion I felt very persuaded.

The one line I'll never forget when I was overweight was something like

"Warning: This product is not intended to be used to lose too much weight. Although this method is safe, follow the directions or you could become too thin. Please keep a careful eye on the amount of weight you do lose and contact a doctor immediately if find you are losing too much weight."

Here's the one I wrote this evening:

Disclaimer: Charisma is a powerful skill that can cause others to give gifts, money or form feelings of attraction to you. As such, this recording is not to be used to control or take advantage of anyone else. The information is intended to improve your interpersonal relations only. Care should be taken to avoid influencing people too much.

I was wondering if there was a consensus or stats on whether these warnings convert in Internet Sales Letters?

The benefit packed warning has to be one of my favorite parts of copywriting - they're so fun to write. What do you think about them?


Goal Setting Software that keeps you motivated.
Come visit my blog
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #2 (permalink) Old
Super Moderator
Montello Marketing will become famous soon enough
 
Montello Marketing's Avatar
 
Posts: 1,977
Join Date: Feb 2006
Location: Los Angeles - Tampa - Raleigh
Rep Power: 4
Friends: 15
Send a message via AIM to Montello Marketing Send a message via Yahoo to Montello Marketing Send a message via Skype™ to Montello Marketing
Default Re: What do you think about a benefit packed WARNING! or disclaimer? - 12-17-2006, 11:03 PM

I once did a disclaimer type thing for a pheromone product. It warned that the subliminal scent given off wasn't discerning. And that there was no way to guarantee that only hot beautiful women would be attracted to you. You may find you have a lot of unwanted attention from women that don't meet up to your new high standard.


Vin Montello - MontelloMarketing.Com
The Godfather Of Persuasion
The Millionaire Maker
High Response Marketing Consultant
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #3 (permalink) Old
Member
Brad I is on a distinguished road
 
Brad I's Avatar
 
Posts: 99
Join Date: Dec 2006
Rep Power: 2
Friends: 0
Default Re: What do you think about a benefit packed WARNING! or disclaimer? - 12-17-2006, 11:09 PM

ha ha..I love it.


Goal Setting Software that keeps you motivated.
Come visit my blog
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
First client - experience benefit only ddaniels Copywriting Discussion 10 04-14-2008 01:15 PM
Employee Benefit Sales Letter Yamil Critique Requests 12 02-24-2008 12:57 PM
Discount vs. Value-added benefit Angie Marketing Discussion 5 12-26-2007 10:47 AM
When Straight Benefit Headlines Don’t Work Raydal Member Content 0 08-21-2006 11:58 AM
Benefit from Cloning Someone Else’s Blood Sweat and Tears phillip.skinner Member Content 0 03-24-2006 08:37 AM



Copyright © 2003-2008 The Success Doctor, Inc. | SEO by vBSEO 3.2.0 RC8 1 2 3 4 5 6 7

Subscribe to The RSS Feed!