I'm currently writing my own xmas list of copywriting books, could any of you list a few good'ns preferably available on amazon..

I've got "Ogilvy on Advertising" reserved at the library

any Suggestions I'll add below so everyone can get some good new books this christmas:

Copywriting Books:

"Ogilvy on Advertising" - David Ogilvy

Here's a great thread from last year that might be of interest to you...

Great information!

Wow now the problem has became choosing which...

Thanks Primo

Webdev,

Next time you're renting lists from Hilite, see if you can blag a copy of...

"The First Hundred Million", by E. Haldeman Julius


The publishing arm of Hilite did a reprint a few years ago, and they had a few left over. It's not a copywriting book per se, but a thorough insight into how changing the titles made 'flops' into 'winners'. The same will apply to your headlines, which, as you probably already know, is the biggest variable in the success of your DM/Email/Ad campaigns

Wow, you're the guy who helped me find hilite rite?

I'm testing with them in a few weeks, I'll send you a nice bonus if I roll out...

I picked up a reprint copy off of eBay about 6 months ago. Highly recommend it too.

-Mike

Out of that thread full of books, what would people think are the absolute best. The one's I tend to warm to are ones which have paragraphs you can put in every sales letter you write that give it an extra X%. I have a whole host of paragraphs I use time and time again. Always looking for more...

From what I have read from other board members over the past year, these are the two that stand out the most.

Breakthrough Advertising by Gene Schwartz (called "the most stolen library book in the world") You can get it for $95.00 here.

Advertising Secrets of the Written Word by Joe Sugarman
You can get it on Amazon for $39.95 here

(Neither of these are my affiliate links - found them on Google).


Like audios?... Here's a free audio interview with Joe Sugarman I found while searching.

Looks like this site also has an interview with Dr Robert Cialdini, Author of Influence, the Psychology of Persuasion.

Also an Interview with Anne Miller on using metaphors to sell.

Dig through the site mentioned above and you'll find other great interviews on various topics.

You probably already know this, but don't forget to look at places like abebooks.com, alibris.com, half.com, ebay etc.

I've saved a lot of money by looking there first, and then if need be going to amazon.

You can not go wrong with the Sugarman book. Seriously there's an entire career of learning in that one book.

I'd also recommend Vic Schwab's "how to write a good advertisement." I don't know if it's on the list... but it should be.