Re: List of Top Copywriting Books For Xmas -
12-09-2006, 04:42 PM
Webdev,
Next time you're renting lists from Hilite, see if you can blag a copy of...
"The First Hundred Million", by E. Haldeman Julius
The publishing arm of Hilite did a reprint a few years ago, and they had a few left over. It's not a copywriting book per se, but a thorough insight into how changing the titles made 'flops' into 'winners'. The same will apply to your headlines, which, as you probably already know, is the biggest variable in the success of your DM/Email/Ad campaigns
Re: List of Top Copywriting Books For Xmas -
12-09-2006, 06:26 PM
Quote:
Originally Posted by Garrett
Webdev,
Next time you're renting lists from Hilite, see if you can blag a copy of...
"The First Hundred Million", by E. Haldeman Julius
I picked up a reprint copy off of eBay about 6 months ago. Highly recommend it too.
-Mike
Internet Law and Business Blog
DISCLAIMER: Information posted is general in nature, should not be construed to be formal legal advice or the formation of a lawyer/client relationship. Consult an attorney to address specific legal issues.
Re: List of Top Copywriting Books For Xmas -
12-09-2006, 06:30 PM
Out of that thread full of books, what would people think are the absolute best. The one's I tend to warm to are ones which have paragraphs you can put in every sales letter you write that give it an extra X%. I have a whole host of paragraphs I use time and time again. Always looking for more...