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  #1 (permalink) Old
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Arrow Squeeze pages: are new technologies worth the investment? - 11-06-2006, 02:38 AM

Are squeeze pages a fading trend?

Are they coming back with new technologies?

At first I thought long copy could not be
beaten by a squeeze page. I had to resign. A
good squeeze page can beat long copy.

Now I see squeeze pages with check boxes
that lead you to a sales' letter tailored to
your choice.

Any experience with that? In your opinion,
does it worth the time and effort?

I haven't seen a course on this subject.
Any suggestion? (beside writing one )


Christian H. Godefroy
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Default 11-06-2006, 05:10 AM

What do you mean by "technologies," can you please be more specific?

I feel like I am missing something important.

Bailey


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Default 11-06-2006, 05:44 AM

Well, take gateway magic, for example. For me it's new and technology oriented.

This is the more advanced, but you have many others. If you like I can dig in my files, but this one makes everything.

Kind regards,

Xtian


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Default 11-06-2006, 06:54 AM

Hi Christian, it's an honor to see you here.

The more a squueze page can target the audience, the higher the response will be.

With the use of PHP coding, a few simple questions can lead to a "customized" sales letter.

Gateway magic uses this same technology. You can have any programmer create this for you on Scriptlance for about $20.

One marketer who pioneered the use of this was John Reese. By the time you had answered a half dozen questions, you were being brought to a highlu customized sales page.

New technologies make it possible to even customize the squeeze page. I am going to be launching a new technology that will go much further than that.

I invite you to be in touch with me to discuss that.

(I sat in back of you at the Bencivgenga seminar. )

Welcome to the forum and don't be a stranger!
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Default 11-06-2006, 10:00 AM

...and once you pay for it to be built once on ScriptLance, you can pick apart the delivered pages and re-use them for your new projects, over and over again, for free. Pay once, use multiple times.

Bailey


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Default 11-06-2006, 11:16 AM

Yah, you could do what one "guru" did and hire a scriptlance coder for $250 to create crappy software programs you can sell monthly subscriptions too, even, and hype to newbies via your affiliate network. caveat emptor.

ah don't get me started about gurus and how they pay some coder a few hundred bucks, then make $300K+ selling copies to "the sheep" after they get a salesletter + graphics coded. I guess there will always be wolves/predators out there ripping people off. I suppose there's a marketing lesson in there somewhere. Personally I wouldn't do that to people, charge them $30/month for access to something you could have coded yourself for a lot less... it's not right.

Hey I know, I could go get a scriptlancer to create a split-testing program script and sell it to people for hundreds of dollars a pop. Geez I could spend less than 1K and get it coded, then sell it to hundreds, and make a big fast-buck hustle. Just post a project listing for bid with "(programname) clone wanted".... Or not. I have ethics.

On a positive note, scriptlancers are great, I have used them for minor program tweaks from time to time, eg actionscript coding, and iframe coding before I could do it etc.. scriptlance is highly recommended...for having coders work on optimizing your sites and creating custom programs.

Ken


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Last edited by Ken_Calhoun; 11-06-2006 at 11:21 AM.
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Default 11-20-2006, 05:14 AM

Speaking for myself I had all sorts of greif with elance a year or so back with a highly rated developer and a really simple chunk of code. Kinda made me nervous about going back - though I know that people use them all the time and are ok.

I'm a coder myself. Spent more time by a LONG margin managing them than if I wrote it myself, then they delivered something 30% finished - that did stuff that wasn't on the spec, and didn't do most of what was on the spec... (I wrote the whole lot out with screenshots) and expected me to pay them for a completed job. No I did not go for the low bidder btw.

It was a 'learning experience'

I will agree that there is some real crap sold a high prices. Its a relief in a way that the market is waking up to that.

Certainly in the IM market, it appears that we are in Gene's final stage (ie something like "Marlborough Man" or "Why Men Crack" required)

Cheers,
Mathew Frank


my tool for telling you what is wrong with sales copy with about 10 ppl (finally decided to share it around) http://intratrakker.com
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Default 11-20-2006, 05:33 AM

Oops! forgot the topic

I have a love-hate idea on the squeeze page survey approach. In that the more customised to them reader the better, though the more info they need to fill out on the squeeze page the less likely they are to fill it out at all.

With a product I am about to launch, we are collecting name and email on the sqeeze page (naturally) however there is a twist:

If you send somebody to our sales page from an email list, you can sent the email and name through to the script in the link.

This means everything is filled out already, and we use the name through the copy if we have it. We also cookie these values for the following pages (and if the user comes back later)

Cheers,
Mathew


my tool for telling you what is wrong with sales copy with about 10 ppl (finally decided to share it around) http://intratrakker.com
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Default 11-20-2006, 10:52 AM

That's also what I think, so I shall make a split-run to have a real answer on that question... and shall let you know.

Warm regards




Christian H. Godefroy
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