Jump straight for his swipefile
The swipefile is like the ticket to charging "outrageous" fees for
your copy
Heck... you needn't worry one bit... do what Harlan Kilstein does...
start out by picking a couple of (related) ads/sales copy from Gary Halbert's swipefile and use them as a template for a start... of course, you shouldn't copy word-for-word... that's plagiarism (a.k.a asking for the onslaught of the 'evil' Gary Halbert ;-D)... but what you should be doing is modifying it...
If you like Gary Halbert's swipefile, I can get them for you from my friend who doesn't need it anymore (heck he wrote them all out, longhand) Shoot him an email
salesmanship@gmail.com