Hey guys,

I just wanted to hear what you guys think are the keys
to good sales copy in the "weight loss" market ???

Because we know it's a very saturated and skeptical market.

I would love to hear from any one with experience in this
market (writing copy for related products, purchasing weight
loss products or just wanting to lose weight)

Cheers
Matt

Couple things off the top of my head:

1. "It's not your fault!" has got to be in
the copy somewhere, these people are
overweight and it is their fault (most of
the time) - so this builds rapport
and credibility with you... they WANT to
believe you. And tell them why it's not
their fault.

2. I would acknowledge the other products
in the market place as being good, but not
the answer they need... this builds even
more credibility with you before you introduce
your product.

If you go to Ben Settle and
sign up to get his copywriter's grab bag, you
can read an article where he mentions doing
this -- acknowledging all the other products
in your market to build credibility... but he
goes into more detail and explains this better
than I.

3. Go here to see an AWESOME weight loss ad
written by a top (and top secret ) copywriter:
Breakthrough Discovery - The Secrets To Effortless Weight Loss

Thanks a lot for the reply Caleb.

It just so happens that i did use "It's not your fault"
I'll check out both those links.

Just some other questions for you or anyone else....

Should you be honest with people (get off you but) or
should you sympathize with them?

Should you ever mention the word "Exercise" or should
you try and stay away from it?

Do you think you require a new fad/USP to sell your product?
For example: You don't see a diet that comes out is based
on smart food choices. It's always about No carbs, fish only
only things that are green.

What do you guys think.
Matt

Matt:

Here's a link to the best-selling weight loss products at ClickBank.

See what the leaders are doing.

Study their copy and learn from it.

This is the best education you can get.

Dale King

I've written quite a bit for this market.

Because I've signed an NDA, I can't reveal certain things...

But I will reveal one key I've learned:

Always mention "forbidden foods" in the copy.

Also, you must empathize with your prospect's situation. You cannot disrespect her. (I say "her" because the weight loss market is 2/3 female.)

Ryan

I think it's important to address these points:

1. Has it been medically proven to work? So many weight loss products have absolutely no medical or authoritative testimonials. When I have done copy for weight loss and herbal products, the first thing I look for is any studies or clinical documentation related to the active ingredients.
How does it work? Are there real-life examples of it working? Who can you point to that used it, and what did it do for them? A prime example is the guy who lost all that weight with Subway. They have great before and after photos, as well as his story.

2. Is it safe? Plenty of weight-loss systems promise to work, but at what price? Is there proof it won't hurt you (again, clinical studies)?

3. Can you personalize it? Reach your readers, and address their needs. I hate headlines that say, "Guaranteed Weight Loss System Really Works!" This tells me nothing, it's all hype.
I WOULD respond to: Our Weight Loss System Helps You Lose 5% more Weight than Others, Because.... (then, let me know WHY IT WORKS). Yes, you've acknowledged there are others out there, but then, right in the headline, you tell them why yours is better. And it had better have something that makes it stand out, in this very competitive niche.



Good luck with your promotion!

Hi,

David Garfinkel's Breakthrough Copywriting course has a presentation by Jim Van Wyck. Jim is a prince of a guy, he's the reason I bought the course.

Among other things, Jim mentioned 40 pounds being the magic number. Apparently more than that isn't credible, less than that isn't as compelling.

- Make Lemonade

I did some copy for a weight loss product a few weeks back and I focused on what SheriW said about products being medically/scientifically tested. Facts, figures, and statistics always increase the credibility of a product.