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| Copywriting Discussion Copywriting topics like research, writing, headlines, offers, ads, design, multimedia, direct mail, web, etc. |
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#1 (permalink)
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| Member    |  Is this good investment? -
10-22-2006, 06:52 PM
Hi copywriters, I want to buy some book about copywriting and I was thinking about buying Maria Veloso's Web copy that sells book. Do you think it is a good investment? Thank you, Hrvoje Professional graphics, 3D covers and mini sites at: http://www.ecoverslab.com |
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#2 (permalink)
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| Super Moderator   |
10-22-2006, 07:54 PM
Hrvoje, While I don't have that book I've heard nothing but good things about it. Here are several that I do own that I couldn't recommend more... Quite often they go about "explaining" the art & sciece of copywriting with different "twists" and by reading several of them you get a very well rounded view of copywriting: "Advertising Secrets of the Written Word" by Joe Sugarman "Cash Copy" by Dr. Jeffrey Lant "Breakthrough Advertising" by Eugene M. Schwartz "Robert Collier Letter Book" by Robert Collier "Advertising Magic" by Brian Keith Voiles "Magic Words that Bring You Riches" by Ted Nicholas Author of "Killer Techniques to Succeed with Newspaper, Magazine and Yellow Page Advertising" http://www.bignoisemarketing.com/mikesbook.html |
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#3 (permalink)
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| Member | Thank you -
10-22-2006, 08:05 PM
Hi Michael, Thank you very much. I will also have to read Claude Hopkins book... Hrvoje Professional graphics, 3D covers and mini sites at: http://www.ecoverslab.com |
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#4 (permalink)
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| Super Moderator    |
10-22-2006, 08:43 PM
Read anything by Sugarman... and the Victor Schwab book and I think that pretty much covers it all. Vin Montello - MontelloMarketing.Com The Godfather Of Persuasion The Millionaire Maker High Response Marketing Consultant |
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