Folks:

I was at an event and a well respected copywriter was sharing a technique that works as follows: the prospect registers for a free lengthy report and instead of delivering it via email through a series of autoresponders, the prospect is guided through the entire report while he's at the site (each page has a link at the bottom right to encourage him to continue reading). He called this the tunnel method.

What he discovered in his testing was that this tunneling method converted better b/c he suspects it's closer to a real sales call: that is, when the prospect is front of you, build up the excitement and then close them instead of coming back over and over with a series of short messages.

BTW, he still has the sales message delivered through autoresponders, but his point is to close them while they are reading your sales letter and then follow up as a backup strategy as opposed to the primary strategy.

Any comments?

Thanks,

- Alex -

My comments are, I'm going to try it immediately. I'll let you know how it goes.

Cheers,
Stephen

Makes sense. Hit up the prospect while he's in a buying state of mind (if in fact he's in a buying state of mind).

I like the idea.

Nick Wright