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| Copywriting Discussion Copywriting topics like research, writing, headlines, offers, ads, design, multimedia, direct mail, web, etc. |
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#1 (permalink)
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| Junior Expert    |  Copywriting Exercise: Learn by Hand Copying -
10-12-2006, 02:58 AM
I have heard some top copywriters recommend the practice exercise to novices of hand-copying sales letters. Why is hand-copying letters specifically recommended rather than typing them on your word processor? |
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#2 (permalink)
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| Junior Expert  |
10-12-2006, 04:44 AM
Have you read Gary Halbert Letters? I think there is one particular letter that touches on the subject of "Neurological Imprinting" it could be the answer to your question 'When You Try Emphasizing Everything, You End Up Emphasizing NOTHING!' |
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