This is a continuation of a previous thread where I talked about a recent direct mail piece I received from Rodale press concerning a sexual improvement DVD set.

Harlan indicated this sales letter was written by John Carlton so I decided scan in all 12 pages (in color) and zip them into a single, very large file (about 39 meg). You can download this fine sales letter for your own swipe file by right clicking on the link below and saving the file to your computer.

Sorry folks!

Michael, I am certain John would not want this letter posted.

Dead certain.

I regret identifying the letter.

Kindly delete it.

Not a problem.

Thanks a lot.

Harlan

John keeps the copyrights on his letters?

Yep! Found out he leases the letters. Smart. Way to go, John!

Personally, I don't understand the big deal with posting it... but anyway!

Is it really possible to lease your letters to your client?

Does this mean a copywriter, under such an agreement, could turn around and lease his (almost) exact same letter to a different client once the first lease is up?

On this topic, I just noticed that Michael Stelzner posted a little something about this on his blog yesterday.

Who Owns the Rights to What We Write?

(thinking of a nice way to say this...)

OK... HOW PETTY!

It's a freakin' public letter! Sent to... oh... a few million people!

Give me a break.

What a joke!

Yea I thought it was funny also, gotta love some of the things that go on at this board. Some freakin' writers remind me of those girls on "America's Top Model".