Long headlines to prequalify? Hmmmm. What's the purpose of a headline? To stop them from hitting the back button, to get their interest so they read the subhead. The subhead's purpose is to get them to read the sales letter. . .where the selling starts. I don't know of anyone who has bought anything by just reading a headline. So why take all those priceless seconds and force them to struggle through reading a 30, 40, 50 or a 60 word HEADline?

The following are some short headlines that do what I'm takin' about. These sales letters are selling newsletters with price tags of up to $1000.00 a year. I would have posted them on this board, but I didn't want to suck up all of Fortin's bandwidth:

Short And Sweet Headlines That Sell Newsletters Costing Up To $1000.00 A Year

Hmmm. 2, 3 or more sentences? That's not a headline...that's a paragraph...or in the case of some copywriters today...3 paragraphs (since they're 50 plus word MEGAsentences each)!

Hi my superheros, last night I was thinking about this and then a stupid concept immerge in my mind, here is tyhe resume :

the purpose of a headline :

1) to get their interest

2) they read the subhead.

and then the rest etc..

let think in an other way:

make a long headline in order to be NOT READ, I mean so long and so red that the first reaction whould be to SCROLL to the rest of the copy, and in this case too the headline make his JOB not nicely, not realy the way I wish and love and Enjoy a headline to do THAT.

the concept is they are many on the net, so gamble with your audience:

make it LONG RED (I want to say UGLY) so they be rejected to the subhead, make the subhead so long etc... and make the offer and claim too big so they push the ORDER BUTTON.

may it work, may not, but they suppose a large audience and because of this large audience they are ready to lose some and to gain some.

it is a WRITE in ordre to be NOT READ.

and then it is just a manipulative style .

what do you think?

PS: BTW Thank you for the headline, they are a beauty in word, gold, I love them, thank you very much.

Another silver bullet!

People want the experience. They're obsessed with it


Bard

I don't see the difference between want and benefit. I WANT BENEFITS. I benefit when I get what I want. I want to be sleem and sexy, and I want to eat as much as I like.

I think that what you call BENEFIT is the "ideal" want you crave for. I guess that WANT refers to the BENEFIT that you don't want to give up.
BENEFIT is what your audience are looking for. WANT is what what they don't want to renounce.

Headlines in my opinion should attract your readers attention by giving them a BENEFIT AND A WANT. For example: "How you can loose 10 kilos by eating more".


Any feedback?

Sergi.