We all know meta tags are becoming less and less relevant. In fact with the increase of pay-per-click paying model taken on even by the likes of Yahoo things are getting tougher and more expensive by the minute.

Great news is though we can still get FREE listings. Question is..What do you do to create strong copy with keywords built in so as to achieve a strong listing in a search engine?

Hi

As you might know, I offer Search Engine Optimization service and regularly get to optimize site copy for getting Top-10 ranking.

What I do is this -

1. Ask questions like what, which, where for all the sentences in the body copy. I get to squeeze in some keywords in there without sounding ridiculous. Example-

Old - Click here to see our full range.
New - Click here to see the full range of our wooden furniture products.

Old - Learn more about my service...
New - Learn more about my search engine optimization service...

2. Put links to pages with more details while making sure that I have keywords in the anchor text. Thus -

Old - Click here to learn more details about my service.
New - Click here to learn more details about my search engine optimization service.
Hope that helps.

Hi, all. What a terrific forum. I'm so ready to suck up any information you guys provide, I can't tell you. Orange B. is great - very easy to understand and to navigate. Anyway, on with the business at hand.


Hi Alan-

If my key word phrase is "Dumb key word phrases" I might handle it as follows.


Dumb Key word phrases have always annoyed me because they are, well... dumb. Key word phrases are important because of the traffic searching for particular dumb key word phrases.

You did qualify your question by use of the word "strong", though. So:

Idiotic key word phrases will position your site at the top of the search engines where thousands of qualified, ready to buy prospects are waiting to order your product right now. Though idiotic, key word phrases must be used to maximize your online marketing efforts, don't feel that they are mysterious. Idiotic key word phrases are not that hard to write around.

- I've found them most effectively used in clusters (close proximity) of three phrases in the first paragraph then used occasionally throughout the body copy. For key word density, 3% is a good, rough reference to apply to your copy. So, if your key word is "mud", in a 100 word piece of copy, use the word "mud" three times. That's a rule of thumb, not gospel.

Kick off your first paragraph with your key word (phrase). SE spiders crawl from top left. Additionally, emboldening(wd?) your key word (phrase) as a sort of title helps, too. Using the "H1" tag is the way to go, there. Your page might end up looking something like this:

Dumb key word phrase

Dumg key word phrase writing can feel a bit awkward at first.

Now that was a great post and funny with it . Good copy/keyword tips. I start my pages with a keyword and usually end it.

How true this is I'm not sure but although spiders enter top left some top SE Gurus like micheal campbell and Declan Dunn go ofr a live linked keywrod on the bottom right of the page also.

Of course... it all has to relate to good flowing, read-able copy.

Thanks for your kind words, Alan.

Generally, the search engines that don't read your meta keywords, DO read what you put in the "alt " in your image tags. Use your alt descriptions to list your keywords. Simple. Effective.

True some tags are ignored by most but Google still place a high importance on title tags. Getting tags right are in no way a magic solution to good listings. Good copy and content are.

Good ref here http://www.searchenginewatch.com/web...le.php/2167931

Ouch! Glad I was on vacation when you posted.
But I'm back.........
Peace,
windsong

What I'm about to share with you is very powerful, and not many so-called SEO experts do it...

First, let me describe a problem with SEO, that many don't understand, and are going about it all WRONG:

Getting your pages ranked for highly popular search terms means NOTHING if those terms don't CONVERT well into sales/leads! (Repeat that until it's etched into your memory...)

Make sense?

What's more: It's better that search engines NOT spider your site until after you've taken this step I'm about to describe! (One way to block at least some SE spiders is by using the "noindex" and/or "nofollow" meta tags).

Let me explain...

One of the smartest things you can do is run a Google Adwords campaign for your site, even before it's launched if possible. Split test at least several different ads. Work on expanding and refining your keywords list.

The more you invest in this, the more you'll get out of it later.

Then, based on this testing, determine the keyword terms that CONVERT best. From there, then use these best keywords to optimize your web pages the way any good SEO expert would.

Once you've done this, who cares if competitors rank highly in other terms that don't convert, or convert as well as your own terms. That's a good thing!

Marty Foley ~ ConvertMoreTraffic.com

.....
Turn More Traffic Into Buyers

Discover how to convert more of your website visitors into buyers, leads, subscribers, and cash profit - without increasing traffic! Click to visit now: http://ConvertMoreTraffic.com
.....

1. Write the copy keeping in mind your target audience and ignoring that you are writing for search engines.
2. Only when you are happy with the copy, try to edit, re-write as per search engine criteria.
3. To cut the story short, Write persuasive copy and than make it keyword rich. Bingo!

I had posted something similar here http://www.internet-marketing-resear...topic7227.html