Breakthrough Advertising [Review]

bond · **Breakthrough Advertising [Review] -** 08-04-2006, 10:55 AM

I am looking towards purchasing the Breakthrough Advertising book by Eugene Schwartz

Hope that it'll not turn out to be like ROBERT COLLIER LETTER BOOK ...

Hence need your advice & reviews as to whether this book is worth my $

Michel Fortin · 08-04-2006, 11:40 AM

It is braindead simple and very easy to understand. If you want a glimpse into Gene's style, check out this audio o a speech Gene made:

How To Get Your Free Copy of Eugene Schwarz Breakthrough Advertising Today

jaykay · 08-04-2006, 11:44 AM

As I mentioned in a previous post. . .

Quote:

Originally Posted by jaykay

Head down to your local library and fill out an intralibrary book request form (you may be able to do this online). Within 2 weeks you'll be able to pick up "Breakthrough Advertising" which has been sent to your library via the intralibrary loan program from some college (where most of the "Breakthrough Advertising" books are located). Sometimes there is a small charge, but most of the time you'll receive the book(s) for FREE.

You'll need the ISBN number and there are 2 versions of the book:

0887232981 (2004)
0932648541 (1984)

Make sure you download Doc's mindmaps for the book so that you don't duplicate your note taking efforts.

See, it's easy to get your hands on any book you may want to read for the price of a library card.

I've just saved you $97.00!

If you've found this info valuable, then go to Fortin's blog and BUY him a glass of wine ($5.00). Look for the "Tip Jar" on the right hand side.

Raydal · 08-04-2006, 11:47 AM

If you're serious about copywriting then Breakthrough Advertising book by Eugene Schwartz is a MUST READ!

In my humble opinion I think that it's so advanced that this should not be the
first book you read on copywriting. Try Kennedy's Ultimate Sales Letters and
Joe Sugarmans Advertising Secrets of The Written Word.

Also:

Tested Advertising Methods - John Caples
Confessions of an Advertising Man /Ogilvy On Advertising - David Ogilvy
Scientific Advertising - Claude Hopkins
Influence: The Psychology of Persuasion - Cialdini
Web Copy That Sell -Veloso

Well, that's a good start ...

Each book has it's strength, for example Caples is very strong on writing
headlines, so read them all.

Regards,

Ray L. Edwards
Learn To Write Sales Letters For The Web

mattmarshall · 08-04-2006, 01:36 PM

Quote:

Hope that it'll not turn out to be like ROBERT COLLIER LETTER BOOK ...

What do you mean by that?

I consider the Robert Collier Letter Book and Breakthrough Advertising to be advanced material. They are NOT easy reads.

While copywriting newbies easily dismiss these books as "too old", the grizzled vets return to these books over and over again, always gleaming something new.

M*

chrisobyrne · 08-04-2006, 09:53 PM

Yes, Breakthrough Advertising is a MUST READ!!

The first time I read it, I wanted to start buying everything he advertised in his samples! It's one of those books that you get more and more out of the more you read it.

Jeff Roberts · **Breakthrough Advertising is Brilliant -** 08-08-2006, 02:17 AM

I just finished reading Breakthrough Advertising. I was a little uneasy when I started it, since the unanimous praise the book's received made me doubt it could live up to its reputation.

I'm now convinced; it's brilliant, and deserves every molecule of praise that has been attached to it.

It's a book that demands to be re-read, more than once, slowly, with focused attention and notebook at hand.

It's worth the effort that jaykay suggests to get it by interlibrary loan.

It's worth the $95 I paid for it from Bret Ridgway's Hard-to-Find Marketing Books site (as recommended by Mr. Fortin).

For that matter, it's probably worth the $300 and up that book dealers are asking on the collectors' market.

It's clear, direct, free of jargon, and full of top-flight advice and techniques. You can't go wrong with this one.

--Jeff

bond · 08-08-2006, 05:56 AM

hey man

regarding the BREAKTHROUGH ADVERTISING book

do u have to pay for the S&H?

or is it free since it's not stated anywhere

Stephen Davies · 08-08-2006, 06:27 AM

Here's a pretty good review of Breakthrough Advertising.

If you follow the links, you'll find a package deal for around $150.00 plus there's some great bonuses (cd's/vhs) that go along with it.

drkilstein · 08-08-2006, 08:26 AM

Remember you can get my free mind maps of Breakthrough Advertising (and a whole bunch more marketing masters) at Breakthrough-Advertising.com

Enjoy.