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Default B2B Publicity Lists - 07-08-2006, 01:50 AM

1) Anyone know of a great source for a business-to-business publicity list? Places to "pitch" story ideas, announcements, etc for the business market?
  • Business Journals
  • Business Magazines
  • Business Radio Shows
  • Business TV Shows
  • Business eNewsletters
etc?

2) If not... anyone interested in joining with me to have one compiled? I'm not really wanting to go there -- but if necessary I may pay to have someone compile it. And we could all share that cost.

Thoughts?

(For the record... I really prefer #1)
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Default 07-08-2006, 08:58 AM

JP, I don't do PR, but have teamed up several times with a PR strategist to service a client. From observing the PR strategy process over the course of several projects, here's what my guess is. You may be able to find some directories or lists that will give you a start. But that's only a starting point. Every business that is effective at PR builds their own database of contacts. Here is where a good PR person can also help you - they've built relationships with a lot of people and they use those relationships to get your item media coverage. They can build a media database customized just for you. I never used to think much of PR people, but having watched my colleague in action, I am convinced that a good PR person is worth her weight in gold!
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