The Most Important 9-Word Sentence in Marketing History

johngilvary

If you haven't already, check out Gary Bencivenga's latest bullet:

"The Most Important 9-Word Sentence in Marketing History"

http://bencivengabullets.com/bullets.asp

Brilliant!

John

jaykay · 06-27-2006, 03:31 PM

It's been awhile since he fired his last shot. I thought he might have run out of ammo, but I'm glad he found some lying around.

JanetB · 06-27-2006, 07:04 PM

I just got that and read it about 10 minutes ago. I love it! I've got to learn more about Bencivienga, I think he's someone I really need to know more about.

I'm glad you posted that and shared it, John.

Janet

MartinR · 06-27-2006, 07:09 PM

Quote:

Originally Posted by jaykay

It's been awhile since he fired his last shot. I thought he might have run out of ammo, but I'm glad he found some lying around.

In a world of "drive by -- spray & pray" copy...

Bencivenga only needed one round.

It's good to see that "one shot -- one kill" is still alive and well.

jaykay · 06-27-2006, 07:29 PM

Quote:

Originally Posted by MartinR

Bencivenga only needed one round.

It's good to see that "one shot -- one kill" is still alive and well.

That gave me an idea for the "mind maps" thread.

stevegibson · 06-30-2006, 03:56 AM

Quote:

"The Most Important 9-Word Sentence in Marketing History"

I thought it was one of the best things I've read in ages.

Of course, I'm preaching to the choir ...

Steve

JanetB · 06-30-2006, 10:00 AM

The website is down right now (Friday, June 30), but I just got a link in my email to a backup site:

http://bencivenga-bullets.com/bullets.asp