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Default Statistical Copywriting: Panacea or Snake Oil? - 06-18-2006, 11:56 PM

Does anyone have any experience with James Brausch's new software - "Statistical Copywriting"?

His website www.statisticalcopywriting.com doesn't contain a lot of copy but it does have a interesting and persuasive video demonstrating the power of the software.

In fact, he argues (according to his tests) that shorter web copy, around 1.8 pages in length, outsell longer copy.

Any comments on the use of this type of software for tweaking copy is much appreciated.

The software seems like a fun way to learn copywriting, especially for newbies such as myself [/b]
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