I thought you, my copywriting friends would find this experience very interesting.

As some of you know I'm holding an information marketing
workshop in Houston in October.

I wanted to do a lot of OFFLINE marketing to my list...but I didn't
have the contact info of my subscribers.

So I created a 45 minute video tutorial about how to get high search
engine placements using an SEO technique that I discovered this past
year.

I call it "The Microsite Secret."

I charged only $4.95 for it....and announced it to my list.

So far, I've gotten a 31.4% conversion rate and a LOT physical
addresses.

Thought you'd find this interesting...

David

Thanks for sharing David...

Gabriel Howes

I'm assuming the $4.95 was for a real DVD. If so, who did the duplication (DiscMakers)? What did the packaging look like? Did you get the DVDs printed in full color, full color insert, full color wrap-a-round cover and plastic case?

Since this is part one (breakeven) what's part two (the backend product) going to be?

Congrats on the 31.4%.

31.4%!!! That's great David! Congratulations! Thanks for sharing that with the board!

Hi Jaykay,

The video was a download so there was no DVD creation.

But to answer your question, I use a local duplicator.

My backend is the infomarketingworkshop.com

Thanks...David