Alright Guys and Gals,

Who do you think has the best slogan and why?

Here's my nod:

Kay Jewelers - "Every Kiss Begins With Kay"

I love its pithiness, double meaning, and implied benefit.

Your turn...

Chris

I love the "country" car dealer guy in my region that closes his radio commercials (in southern drawl)...

"I'll meet you at two in the morning if I know you're comin'"

And if he doesn't know you're coming you'll be met by the carlot dogs and the police!

I like Dan Kennedy's father's (some of you may know about the cufflinks):

"You can't do business sitting on your ass!"

Ok, it's not really a slogan, but 99% of the people who don't succeed (and want to, but feel they need to take one more course or read a few more books first) should take it to heart.

Most slogans miss the point, in my opinion. But for large business slogans, I always thought the best ones are the ones that communicate a USP.

Like Gallo's "We will sell no wine before it's time." A little cheesy, but at the time with all the cheap imitators coming out and rushing their wines to the shelves, it set them apart.

Burger King had its "Have it Your Way" when McD's and others sold them "as is." (As I recall, that helped them gain an impressive market share at the time).

Even the recent "Live in your world. Play in ours" I think taps the teen market pretty well. But I'm no slogan or branding expert.

Ben Mack, I hope you'll chime in here...

John

P.S. I can tell you what I think sucks, though (see if you can match these slogans with the companies):

"We're on it."

"I'm Lovin' It!"

"Get the Feeling"

"Is it in you?"

"It changes everything."

"Your potential. Our passion."

"See what happens."

Was that Gallo or Paul Mason?

Either way, the joke at the time was, "We will sell no wine before it's time..." and the second that sh*t hits the bottle... IT'S TIME.


"We're on it." NO IDEA

"I'm Lovin' It!" MCDONALDS?

"Get the Feeling" 7 UP?

"Is it in you?" JEEZ I SHOULD KNOW THIS.

"It changes everything." NOT THE FOGGIEST

"Your potential. Our passion." ZIP

"See what happens." NOPE.

Horrible branding there!

Yep, it was Earnest & Julio Gallo.

As for the sucky ones, I'll let others chime in first, but so far you got McD's right. No, it's not 7-UP. Nice guess, though. With these slogans, they really could apply to anything.

John

"What happens in Vegas stays in Vegas."

It is pretty hard to mess up the owner of the slogan if it's in the slogan. Pretty easy call, really. Could this really work for any other city? ...could you apply it to Disney World and expect it to work?

The slogan is quite brilliant, hits on a lot of ideas. Getting away from it all. Reinventing yourself. And hints at a reputation for naughtiness.

While you guys sort out the sucky ones, I'll throw in another "local" favorite of mine.

I live near Vicksburg, Mississippi (history buffs will note the Civil War significance). There is a very nice local inn whose billboard slogan reads:

"Come Stay A While, Grant Did"

(Damn Yankees)

My slogan efforts tend to be a little wordy, but I do know what one of those is.

"Is it in you?" - Gatorade

First Person To Finish This Gets A FREE Copy Of My "Goal Setting" Program!

(you might need to be from Texas)


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Would you like to be a ______________ too.