Hello all,

Recently I been kinda down about copywriting in general...

Here I am, a guy passionate about "mastering" this golden skill, with over $10,000 in excellent copywriting courses to my name...

Man...my mind has been "flooded" with such a tremendous amount of information about copywriting, and yes, I seem to know all the 'tactics', and the different "elements" that can and are used in the best salescopy.

I could name a laundry list of em'... stories, reason why, features, advantages and benefits...principals...like the power of a great 'hook', the idea to 'keep your copy interesting, short and choppy envoke curiousity, the 'greased shute' etc. The list goes on...

But why then...when it came time to "face the blank screen", was I still at such a loss? Worrying about what to say first, and next...

Continually asking myself..."What points should I bring up? and when?"

I think a big problem in copywriting training...is that beginners get all
pre-occupied with all the 'tactics'...

Even when we hear things such as..."you need to hook em in with the first few paragraphs and...you need to build rapport before you offer YOUR solution...it still leaves us missing some critical pre-writing ammuniton...

I think I've finally uncovered this missing link:

Trully understaning your target customer...on an EMOTIONAL level...

Specifically, understanding the 'reality' of your prospect, as it relates to the problem they're having...or the ultimate solution they so badly desire...if only its existance were broght to their attention.

If you fully understand how it "FEELS" to be your prospect...how it feels to be living with the problem they have...or how it feels to not be able to achieve a certain goal....their DREAM goal...that they so desperately desire.

And...If you fully understand the Existing Market Conciousness...also refered to as the Awareness State of your prospect...

IE. What does he think about the current solutions on the market? About his situation in general?

If you know all this...while also knowing that your product REALLY solves their problem and you know exactly HOW it does this...

Then isn't the copy likely to start writing itself?

It's almost af if you can "FEEL" the power of every word you write, and you know exactly why it carries power...you can feel what your prospect will be feeling as he's reading it...

This all pretty much hinges on the idea that people act based on emotion...

Anyway, I think every aspiring copywriter has this breakthough moment when he really "gets" the "emotional" aspect of copywriting...

This emotion...this knowledge of where the prospects' mind is at...from the first point of contact in your salesletter...might just be the guiding force that allows you to know "what to say and when".

Any insights?

Cory Friedman

Hi, desire2profit wrote :

I enjoyed reading you post, so I think that the blocking come from this point, your approach of your letter.

write the first draft in one stream, write it and smile have fun and enjoy it, don't think about how it will make money, try to enjoy what you are writing.

after you finished then rebuild it.

the three point ..., tell all what you want why to use them, why to censure your self.

go indetail, make analogy, and enjoy it.

you will make your copy yours, however it is good or bad it will be yours, so enjoy it.

make me a favore (please) rewrite your poste without the ... tell us all what you wanted, never afraid to go in detail I will never be offond, and you will never be ridicilous.

the reader is simple so be like him.

hope that you understand me, again I share the same feeling, so please let me read more.

bplease believe in my sympathy and my respect hope that help.

Cory, You've got all the learnin' you need...

Now it's just time to take ACTION my friend!

Now it's time to start "pikin' your services to folks who are really needing your knowledge.

Now it's time to show em what you got!...

Not next week - not next month...

YOUR time is NOW!

You kind of skipped all the hard work phase of the job and your ready to start a mentoring program. Since it was my idea, can I get a discount?
But seriously,
what drugs are you taking?
Please list them because I think a lot of copywriters would be interested. If you can document HOW EXACTLY you got to this point, you could create a million dollar day yourself.

Anyway, like Primo said, get at it!

I can tell you what I enjoyed this week-end a LOT. I found this "Metro-Parents Home" mini-magazine in the mail somewhere. 15 pages of local Home Improvement stuff. The ads ......well. NONE of them ever paid a copywriter before. Not even the one that says 20 YEARS IN BUSINESS for a headline. 20 years and no good advertising advice in all that time.......

ANYWAY, I called every ad (early on Friday Evening) and told the answering machines that I found the ad and liked it, it was attractive and stood out. But being a copywriter I could see ways to change the add just a little and it could get twice the results. But ONE lady picked up the phone at home. She's an artist and said YES, YOUR RIGHT......and I'm putting up my website and could use help with that too!

You can bet I'll be doing MORE calling.

Skywrieting: I'm a bit confused by your reply, are you being sarcastic or are you really giving me props?

Just wondering...

Cory

Has to be either or? I was giving you high fives for thinking like the best in the business. If you can keep that mindset, you'll never fail.

You are 100% on track. Just get into the mind of your perfect customer. And it doesn't have to be an average one. Just pick one perfect consumer. And understand what they desire and write a dilogue that is going on in your head. It may not be perfect on the first draft. Keep the mindset and set it down and come back to it in a day or so. You'll see some changes and it'll be ready to go. Read/hear Brian Keith Voiles stuff on Micheal Sennoff's website.

Thank you Abdella, Primo, and Skywriteing...

I really appreciate your kind comments, especially as a guy struggling to get things going...

All the best,
Cory

All the merit is yours, please let us read more from you, let us be your readers, and smile.

Take care . and good luck.