Ok I have a question. I am kind of thinking out of the box with some copy I am writing for a package I was selling. I wanted to make it completely diffrent and take another approch on it.

I decided to make it somewhat similar to another copy I made that is doing fairly well. The old one is basically a sales copy with 3 diffrent packages in it and an option to buy them all for a reduced rate.

I was told by someone here that I should take the approach of making it a step by step system of some sort. Well I decided to do both and it is starting to become alot of work.

I am not the fastest copy writer and not near being considered near the best. This is starting to take up alot of time and I am just hoping it works. So I thought I would run it past the pros to get some opinions.

Basically what I am doing is making a main sales letter selling the overall package as a whole and then instead of just listing the seperate packages and what they contain I am making another sales letter for each one. So it would look something like this

Main Heading
Main sales copy

package 1 Headline
Package 1 copy
Package 1 order button and closing

package 2 Headline
Package 2 copy
Package 2 order button and closing

package 3 Headline
Package 3 copy
Package 3 order button and closing

package 4 Headline
Package 4 copy
Package 4 order button and closing

package 5 Headline
Package 5 copy
Package 5 order button and closing

Closing statements for main sales copy
Signup to get a sample and put on autoresponder list
Special Price for all packages
Guarantee
Order buttton for all packages
Signature
Ps's

Well this is going to be a long sales letter as you can see. I just finished the copy for package 1. Just wondering if anyone has seen anything like this and if it worked. Or if you simply have any comments good or bad about this strategy.

Thanks in advance for all the help. I dont have any of what I am working on posted on the net but if you would like to see where I am thus far please PM me and I will get it up so you can see what I am talking about.

Thanks
Terry Brazil

Hi,

so here is my modeste vision:

5 products in one copy is ambigus, it will make ambiguity to the reader, he (reader) will order for witch one of them, and the copy will be longer.

here an idea, why not to make each of them on his own domain name (40-50$) of investement, and to target 5 time, and to have 5 time traffic.

it induce a huge work, but it is better.(in my modeste vision).

now, if the package are complement (i mean 1 will need the package 2)etc..., then you have to redirect your reader after the order (in the package not in the site) to the second etc..

this is my modest vision (I havn't try it before), hope just that help.

Thanks for the advice Abdellah but this is going to be for a resale rights package. There are five diffrent packages and each of them go hand in hand. Not only can they go and buy the packages seperately to help in areas that they are having trouble in but they could also buy them all for a reduced "special" price.

Therefore I would like to keep them all on the same page. I am simply wondering if anybody has taken the aproach at writing a copy this way. I myself have never heard of or seen anybody take this approach.

Normally if they offer a few packages they do like my last offer like this I put together. Which would be to list all the products in the package with a brief description or ecerpt from the product. Never have I seen anybody write a sales copy for each package inside of a sales copy that sells them all as a whole.

These are also being put together for JV Giveaways. Like the ones taught in Butterfly Marketing. So I am pulling in a few hundred visitors a day but they are all freebie seakers. The last package promotion I put together converted at 1.3%. This is hardly what I want for a 17.50 product.

This time I am taking a completely diffrent angle and relating to the customer. I am building instant report and selling the dream from a person they relate with. This package will be a little more expensive.

The percieved value may be less than the other one but the emotional value will be more. I was thinking of not even putting prices on the indevidual products just to see how much of a pull I could get with the trust and instant report I get from the prospect.

The products are worth plenty more than what I am going to ask for them as far as informational value goes. But they are products with Master Resale and Resale rights so if you look around hard enough you could find most of them for free.

Thanks
Terry Brazil

Hi me again

he some wods that catch my eyes :

ok, I am sure you got all the right to resell them, so are you free to make the perception that you want.

a cheap product is the product that the seller give it a cheep image.
the expenssive one, is also the one that the sller give the expenssive image.

it depend on you, if there is no condition of resell i think that you can do it like you want.

if the product can be sell separately why not to do?

so you have to be unique and how to be unique when there is million doing the same stuff?

you say many seek for freebee, so ok offer them what they want after they opt in your liste.

if your package are not making the rent by selling them as a package why not to try to make an online payement access to thesse package:

the reader have to subscribe for a periode.(payed subscription), you can do that for the whole product or for a single package.



you got hundred visitors a day, great it is better then nothing, (I have no visitor ), so wait for the sell.

I mean let them come to you. and how to do that?

1) you have to turn them into a fidel reader, I mean they have to come each day, if you can.
2)make them talk about you.
3)make them have the perception that it is good for them (i mean that gain some thing comeing to you).

if you have to offer one package for free in order to grow your list do it,(my modest vision).

make time to have fidel visitor, the one who come each day, or 2-3 per week, that mean you have to make content, you have to surprise them.


here is some thing:

"package X for 45$" order now...
....
.
.
.no money contact me and we will find a deal (optin)...
...
.
.
.
...this is free report for you (optin)..
..send this to your friend (viral)....

the mean idea is to wait, don't try to makee the sell in the main page of your site, when your product can be found for free.

hope that help.

With a sales letter "The box" is how people think and what leads them to draw conclusions about if they should buy or not. "The box" (a sales letter template) has been created from a century of so of ad testing.
Inside or outside is always your choice.
Check in my Library and find a box to use. ( I suggest.)

Thanks for the advice again you two. Would you consider making smaller copies inside of a big copy thinking out of the box or is this something fathomable that others have done in the past.

It just seems to me when you see a page that is advertising more than one package with the option to buy them all at a discount rate you generally see copy that is selling the general principle of why you would need all of this. They dont really break it down and focus on why you need this one and then why you need this one and so on.

Skywriteing this is the same package that you checked out in the critique thread I made. I am breaking them up into packages like you suggested. As I mentioned before I have another one like this that is converting at 1.3% with the same kind of traffic (freebie seekers).

BTW these people that see this page have already opted in to my list. The opt in for the page just puts them on an autoresponder acct that keeps feeding them why they need the product.

My list is just another problem I am trying to work with. I have a limited time to work since I am a stay at home dad and need to help take care of kids and chores and such. I am starting to get a decent sized list 1100+ so far. But I dont feed thier heads. I need to quit neglecting the thing that may just bring in the best sales for me.

Also are you saying that it would be better to sell them as standard products and not give away the resale rights? Either that or at least not tell them that they have them?

I could see how this would lower the percieved value of the products. I was also thinking of not putting in any values for what the products sell for just to see if I could pull them in on trust and understanding. Has this ever been tried before?

Thanks
Terry Brazil

the problem is why to make lower the percieved value of the products?

again:

1)you reader perhaps have never heared about your product before.
2)or perhaps heard about and want more.
3)have more and want an other manner to show it.
4)don't want that product.

how to deal with them:

you have to establish thier perception of the product and how to do that?

for thee 1) kind of reader :
if you realy urge them and make your product unique and vital, they will come (good copy), and then try to use some viral technique.

for the 2) kind of reader: you have to take time to make report, to make valuable addon yours not those tht any one can find on the net, and give them as a bonus ( a report that show how these product help you to qtart your bus).(case studie)...

for the 3)kind of reader:

it involve of cover ( we ll have a book, nd we all want the original edition).
(we all have cd of our favorite singer, and we all buy compilation of thier works).
(and there is people who will pay 2 or 5 time the price of a book if it is a luxe edition one, a limited edition one, collector).

for the 4)kind of reader, don't worry, you have just to make them talk about you and this is better then to sell (some time), but how to do that?

by making cotent , dynamique content, article, etc..
a well designed web site.


concerning the price, it depend about your presentation of the product, you make a good one you can sell them at a better price, but you have to setup a price.

look around how other sell the same product, and try to make yours based on your presentation and the addon that you offer.

(never let them wait) (I mean your list have to get all your intention), (it is like to have client in a shop nd a boss out shop), never let them wait.

i don't know if it work this is my modest vision I havn't try it yet, but if I have to do, I will test this.

hope that help.