Direct Mail or E-Mail?

Ricky Breslin · **Direct Mail or E-Mail? -** 05-23-2006, 09:19 PM

I'm thinking of doing my 1st direct mail campaign. Here's the basics

- Mailing to 4,000 past buyers
- Spending .50 per mailing (will cost $2,012.00)
- Selling a product for $49.95 (Need to sell 40 to break even)

OR

- E-Mail the 4,000 past buyers for free

What would you do?

P.S. I've always thought about doing direct mail but just never got around to it, is it still worth it with the numbers you see above? From a $ standpoint it doesn't seem like it, but I've always wanted to know how our list would respond. I guess I'm just curious.

05-23-2006, 09:24 PM

How about you split the list and do both?

Or, how about you start off with an email, and then follow up with direct mail?

Jane

abdellah · 05-23-2006, 09:25 PM

Hi:

it depend on the product and how is your relation with this past buyers.

please let me know more about the nature of the product and the relation with your buyers.

Delucian · 05-23-2006, 09:48 PM

what is the value of the back end product you will sell the people who do buy from either stratagy ?

how long has it been sence you contacted them last?

How long have they been on your list ?

how much of the 49.95 will be profit ?

Are you confident enough in your ability to write copy . That you believe you can Write a letter and get a 1 % responce from past buyers ?

how about doing a small mailing of 400 letters? .. $200 isn't that bad of a bite

Ken

Ricky Breslin · 05-23-2006, 09:53 PM

Quote:

Originally Posted by Delucian

what is the value of the back end product you will sell the people who do buy from either stratagy ? (None)

how long has it been sence you contacted them last? (Never contacted)

How long have they been on your list ? (1 month - 2 years)

how much of the 49.95 will be profit ? ($44.00)

Are you confident enough in your ability to write copy . That you believe you can Write a letter and get a 1 % responce from past buyers ? (Yes)

how about doing a small mailing of 400 letters? .. $200 isn't that bad of a bite (Good Idea, I think this is smarter, and I can print up the letters right here in my house, etc)

Ken

abdellah · 05-23-2006, 10:09 PM

i asked about the relation with your buyer (never contacted).

are they in the same region locality?

if yes, try to combine delucian idea with referal (I mean use the letter in viral way ).

my too cent . hope that help.

Ricky Breslin · 05-23-2006, 10:11 PM

Quote:

Originally Posted by abdellah

i asked about the relation with your buyer (never contacted).

are they in the same region locality?

if yes, try to combine delucian idea with referal (I mean use the letter in viral way ).

my too cent . hope that help.

I broke the 4,000 down to just United States addresses.

Ricky Breslin · 05-23-2006, 10:11 PM

Quote:

Originally Posted by janebert

How about you split the list and do both?

Or, how about you start off with an email, and then follow up with direct mail?

Jane

Yea, I think I'm just going to take a smaller sample of the list, should give me a feel for how it will turn out.