Copywriter today’s tried often to urge orders, not needs.

The is the problem, you can’t force the consumers to order your product, however the style you use, however the testimonial you make in the copy, how ever the argumentations you use , at the end of copy the reader is the one to decide if he is ready to buy or not.

Never force the reader, he give you a privilege reading your copy so never try to force his decision, and believe me you can’t do that, because your consumers, your reader are so far from you, behind their screen and because they got the power to throw a way you copy by a simple click. The kill click (PS: it is so easy to speak with evidence, to write with evidence, here is the key, turn your product in evidence).

Many use this formulation ORDER NOW, BUY NOW, and TAKE IT NOW

Perhaps it gives result, and I am sure that it gives result, the question is would it give result in 5-10 years.

Urge the need, reinforce the desire and then people will knock at your door, comes to you in the street, to ask you about your product.

Copywriter today’s urge their own need, their own occupation, they want costumer to order after reading the copy, they want money flow in the bank account easily and this is the mistake, make the costumer decision as mature as possible an aware one, a well done one and you will not have to refund any one.

Copywriter today’s urge their own need, the basic one of getting more money in less time.

It begins with a flashing headline (PS: they become to be longer then ever, I have to write about that next time), then long copy, with a lot of testimonial, a big show of self promotion, and it ends with a simple button ORDER NOW.

The ordering phase isn’t the ultimate phase of a copy; it is the begging of a friendly communication with your consumers, readers, so you have to be with them at this phase, you have to be listing to their inner doubt, to invite them to read more, to know more before taking the decision, to contact you (PS: many will combine ordering and email list building, if you haven’t their money, take their email), and for that you have to make more then a simple button, you have to make a sincere courtesy feeling in words .

There is an urgent need for courtesy, and many are taking the opposite way.

Ps: please let me know about your point of view.

Let's assume you have a great product or service.

Let's assume your prospects lives will be measurably ehanced if they buy your product or service.

You are doing your prospects a tremendous disservice if you don't get them to act NOW.

Right now.

Not when they feel like it - NOW.

If your daughter was riding a tricycle across the street and a truck was coming would you say - "You know darling it'd be better and safer if you got off the street - if you feel like it. If not, no rush."

Crap you would.

You'd yell "Get off the road NOW" and if necessary physically grab your daughter and pull her off the road.

There are negative consequences for your prospects if you don't get them to act NOW.

Don't be embarrassed for a second to use the language you need to use to get your prospect to TAKE ACTION immediately.

Kindest regards,
Andrew Cavanagh

FREE Copywriting Course Online

P.S. Abdellah I love you too mate - there is some really wild and crazy **** going through your head.

thank you Cartoonman for the ps

I wasn't talking about the ORDER NOW Button, i think modestly that this is too less , reader are going along the copy by scrolling, many of them haven't time, so they search then end of the copy.

generally we find there a simple button (ORDER NOW), and some Times a PS, my suggestion is this, the ORDER NOW button may be followed by a short paragraph, where the reader is invited to learn more, to contact the author, to contact some one from the testimonial, some thing else then this button .

i enjoyed your example :

my question is will you be behind you daughter for ever?
are you sure that you will be there any time?
you have just to say to your daughter: "darling when you go be prudent and look if there is no truck or something else"

you can urge the reader.but you can't make the order in his place .

i wasn't talking about making the reader under pressure.

imagine that you lose 10% of your reader because they only afraid to buy by their bank card (MasterCard), a simple sentence "secure payment server" will give them the guarantee that no one, will take their money"

a simple invitation to contact by phone , or email the author will make them secure.

people are afraid to face this button witch sound like (give me your money)

if a copy has 5% of response, with just an order button, i think modestly that an other one with an epilogue paragraph just after this ORDER NOW button will make more (i haven't tried it before but i hope that some one will use it , hope that it will work)

PS: I love you too.

Now I get why my sales letter isn't converting...

"Dear Give Me Money,

DIDN'T YA BUY YET?

What da hell is wrong with you, ya jerk?! It's free ta try! What a' ya stupid?

ORDER NOW, BUY NOW, and TAKE IT NOW!!

TAKE IT! TAKE IT! GO AHEAD, CLICK HERE AND TAKE IT ALL THE WAY TO THE BANK!

Did ya buy yet?

WHY NOT!?

Jerk,
Mr. Money

P.S. BUY BUY BUY!"


abdullah, love the posts.

Perhaps you will get better using such style it is more humain, impulssif, and natural one it is better then formated one .

Abdellah,
the poor guy who turn anything into gold, hope that i will never touch my self