Quote:
Just to make it interesting...
1) What's the number one lesson, technique, idea or strategy you've learned here so far?
2) What's the one thing you've learned in your present career that you think would benefit the copywriters / marketers / consultants who hang out here?
3) What's the single greatest learning curve you think you have yet to master in your new "copywriting" (ad)venture?
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Hey JP,
Trial by fire

Ok, here goes:
1. I would say the number one “tip” I picked up was a passing comment Michel made last month regarding Affiliate Cloner. Writing the sales letter for an affiliate site and by-passing the owner’s sales page is a great way to “practice” and get paid for it – potentially.
2. One critical thing I’ve learned in my business and what I train our agents to is activity. We can “talk” insurance and investments all day long; we can hang out on Morningstar’s website, watch CNBC and sing “What a Beautiful World” but if we aren’t seeing people, we’re wasting our time.
Some of my guys want to have it all figured out first. They don’t want to get their nose bloodied – they don’t want to look stupid. So they wait until they “feel” competent.
I remember on the call Michel did with John Carlton last year. Carlton said people like to walk around the edge of the water bothering everyone already in with questions like “is it cold?”, “is it deep?”, etc. He said “just jump in the damn pool.”
I believe the key to activity and becoming competent in any selling – and certainly copywriting - is having a system. Systems breed success. You have to start with what you’re objective is. How much do you want to make this year, break it down to the week and decide how much activity it’s going to take to achieve that goal.
Decide what marketing methods you’ll use. Keep it simple. Whether it’s blogging, Adwords, JV’s, articles, whatever . . . just TRACK EVERYTHING. And have a funnel to move potential clients through, a process that includes name gathering.
I thought Ray’s posts on your 7-Step Plan post were extremely valuable. He made light of the flowchart everyone hammered him for, but that idea is right on. I think you have to map out your plan, track, assess and adjust. Business building 101.
3. My biggest learning curve is probably writing good bullets. That noses out about a dozen other things.
