In the spirit of Michel's Big Seminar post:

Anyone Going To DC for Clayton's Power Summit?

I'm going. I know there is another person on here going... is that it?

Not many copywriters going then I guess? Unless they're all AWAI cronies (I mean that in a good way ) that don't hang out here.

Let me know!

Being in a different country... and having other things to do I don't plan to go.

I've been subscribing to Clayton's newsletter for a while and I think he knows what he's talking about.

So... you'll probably learn heaps!

Having said that... is it just me, or do Clayton's newsletters seem long-winded? I'm at the point where I just skim them... and I might unsubscribe soon.

I stopped reading his stuff a while ago

I've got a lot of respect for Mr Clayton, but it seems over the past 2-3 months all I got was news about his seminar...

Didn't get much value out of it.

Perhaps it'll get better once the seminar is over.

I'm hanging in there.

BTW - I just got back from DC on business.
Yeah, that's right - had to go to DC during the Big Conference and now have to be back in Houston during Clayton's seminar...

I think there's a conspiracy going on here.

Primo, are we reading the same letter? Here's what Clayton has published since the first Monday in 2006:

11 Startling Forecasts for 2006
Will these Marketing Mega-Trends make you - or break you - in the year ahead?

Advertising, Schmadvertising!
o Why 90% of today's ad campaigns are a total waste of money …
o How Madison Avenue sleight of hand turns savvy business people into drooling morons …
o The four things every ad MUST accomplish to be successful …
o A great opportunity for copywriters - in a place you'd never even THINK of looking …
o Much more!

The Heart of a Champion
o 3 inconvenient facts self-appointed copy gurus never tell you
o How logic lapses and organizational flubs kill great sales copy
o How many drafts are enough?
o The single most important quality of a great writer
o And much, MUCH MORE!

You Ask, I Answer!
o The Questions About Copywriting I Get Asked Most Often …
o How to Ramp Up Your Productivity and Creativity …
o And much, MUCH MORE!

A Conversation With Million-Dollar Copywriter
Kent Komae

How to Choose the Most Powerful Format For Your Next Direct Mail Promotion

Are You a Direct Response Gazillionaire-In-Waiting?
Do you have what it takes to make millions as a direct response entrepreneur?
Take this simple 5-question test and see ...

How to Navigate the Body Copy Minefield Without Getting Blown to Smithereens
OK -- so you've written the best headline and lead copy ever.
Now how do you get from here to the sale without royally screwing things up?
In this issue:
The 3 unforgivable sins writers commit in body copy ...
-- and 7 "Golden Rules" to help you avoid them

Four Steps to Breakthrough Bliss
IN THIS ADMITTEDLY AMBITIOUS ISSUE:

How to Double the US Economy Virtually Overnight
The Secret to Making A Billion Dollars Without Ever Offering a Single Benefit
The Astonishing Power of Powerlessness

Four Steps to Breakthrough Bliss
IN THIS ADMITTEDLY AMBITIOUS ISSUE:

How to Double the US Economy Virtually Overnight
The Secret to Making A Billion Dollars Without Ever Offering a Single Benefit
The Astonishing Power of Powerlessness

The Art of the Irresistible Offer
Simple Secrets for Boosting Response 20%, 30% or even more ...
Eight Essential Components Every Great Offer Shares ...
... And MORE!

All the New, Paying Customers You Could Ever Want - For FREE!
What's that you say?
… Your direct mail promos are dragging in the dirt?
… Your Internet promos barely bring in enough new blood to keep body and soul together?
… Is that what's worrying you, Sparky?
Well, worry no more! This simple innovation can have you attracting thousands of new, paying customers every month from now on - FOR FREE!

Skinny Latte':
$3.40 …
Biscotti:
$1.00 …
Billions of Dollars of Marketing Research for FREE:
PRICELESS!
How to turn a leisurely visit to your local bookstore into the most profitable three hours of your entire year

25 Million Small Businesses Eager to Grow …
1,000 Serious Copywriters …
YOU Do the Math!
(And other snippets from the Cutting Room floor)


That comes out to 134 pages (or so) of good stuff. In fact, I'll betcha NO other guru on the net has published this much information in the same amount of time and has given it all away for FREE. He can pike his seminar in the sidebar all he wants 'cause he's giving a whole lot of good valuable content in each letter.

Jaykay,

I agree wholeheartedly. In fact, these two issues
are priceless for serious copywriters. I printed them
out and studied them under a magnifying glass.

Result: Two new promotions that I could never have
written as well if it wasn't for these two issues.

I hope everyone stops reading Clayton's and Halbert's
stuff. There'll be a whole lot less serious competition.

Four Steps to Breakthrough Bliss
IN THIS ADMITTEDLY AMBITIOUS ISSUE:

How to Double the US Economy Virtually Overnight
The Secret to Making A Billion Dollars Without Ever Offering a Single Benefit
The Astonishing Power of Powerlessness


Skinny Latte':
$3.40 …
Biscotti:
$1.00 …
Billions of Dollars of Marketing Research for FREE:
PRICELESS!
How to turn a leisurely visit to your local bookstore into the most profitable three hours of your entire year

John Anghelache
www.TheJohnAngelReport.com

The letter with the headline ideas (public library) was BRILLIANT.

I guess I'm on the wrong list.

Here's the last email I got from him:

Although you can see it here, the header graphic has a picture of the capitol building on it --

The email was headlined as "That's all he wrote …"

Here it is:

Like I said, I must be on the "wrong" list -- this is the only type of email I've been getting lately.

I'll go back and try to re-subscribe.

Judging by the content JayKay just posted, I'm missing out on a lot of fantastic stuff.

Thanks for the "heads up" guys.

I love Clayton's ezine. I always find a way to add something from each issue to the letters I'm currently writing. It's potent information. The fact that the info he's giving away is free is beyond me.

I like shorter ezines in general as well - but not when each issue is packed with great tips. The more the better.

And I'm pretty sure he sends out his content-filled issues on Mondays. Other days he's been promoting his seminar. Not a big deal to me - again, the first class information he's giving away is free. TV has commercials too.

I'll be there, of course.

My friend John Carlton is going.

I expect to see John and Kevin Finn, there. They are the only agents for copywriters I know of, landing 'six' for many of their clients. (And two of the nicest guys you would ever want to meet).

A number of six and seven figure writers Clayton has trained...

Greg Grillot, a product manager for Agora who recently wrote a letter that grossed 6.4 million on the Internet in 30 days, is going. His sole purpose in going is to recruit writers.

Numerous companies that fall in the 'big mailer' catagory are sending reps for the purpose of finding and hiring good writers.

It is going to be the big money, direct response center of the universe.

If you work smart, you can get a year's worth of marketing done in a couple of days and save a lot of the hassle and expense of setting up some sort of complex process designed to promote your services to the companies that pay big money.

REMEMBER: "You're Just One Salesletter Away From Wealth..."

(You may read more on my blog at: www.PeterStoneCopy.com/blog . I've put up a special offer, designed to pay people to go).


Peter