Would anyone who has experience creating products like to comment on this?

I've a local person who does a weekly niche wealth-building radio show. He also has periodic classes that he charges 3k per person for, but as far as I can see, he doesn't do any kind of re-packaging or sell this info any other way. (CDs, ebooks, etc.)

I'm to the point where I'd like to do something like this. I'm thinking of approaching him with some kind of deal where I'd put up the initial time, money, and effort to create info products, write the sales and marketing copy, and then do some sort of split with him after recouping costs.

Does this seem like a good way to go? Suggestions on an equitable split? Strategy for promoting (Adwords, etc.)?

Also pros/cons of this kind of deal.

You don't have to spill your "insider secrets", but some general discussion would be great.

(JP, after last weeks teleseminar, I'm thinking this would be something I'll want to talk to you about when it comes time to package and distribute.)

Thanks