I have to begin this post, and I don’t know how to express this urgent idea I got last night, I don’t know how to make it clear for others, it is not easy to say to others “heho, I think it is the wrong way, be careful”.

No way, I have to do, so copywriter of today live with their ghost. I mean their preferred ghost.

Some one live with P.T.Barnum’s ghost, an other with Mr Eugene M.SCWARTZ ghost and so on.

Some others live with their prefered mentor spirit, some one live with G.Halbert spirit, an other with Joe Vital spirit.

They are in love with their preferred spirit.

Never imitate, please innovate.

Net is filled by these old copywriting schemas, and those variant of these same old sales letters, and these replication of the same ads used over time, to sell cat food, human health product, car, dating, service, etc…

The question is why to break the rule that give money, why trying to change these proven formula that get result, why reinvent the wheel.

I agree, it work, and perhaps it works well for the moment.

The evolution of consumers conduct to a predictable evolution of advertising, marketing and copywriting.

Week up now it is time to be more creative, more ingenious, to work for real.

Copywriters of today are in their sphere, in complaisance with their nick and pseudo, in complaisance with their colleagues, with their selfish glory, and they begin to believe that they make the product, that they are able to incite the needs, the demand.

That they are the master and what whiteout their works stock will stay full and that no item will be sold.

They are just far from their customers, they aren’t conscious, they aren’t aware that consumers are in a perpetual evolution, that their preferred consumers are going to be so far from them.

When a consumer need a potato, he will bought a potato however you make a slogan or not, and whatever the ads is.

Consumers are so tiered , believe me this is the truth, they see the same techniques, the same schema, the same ads, the same rules, they see it any where, at home, watching TV, listing to radio, listing to their child’s discussion, in their job, in their cloth, inside their cloth. In the jean of their friend, of their wife or girlfriend, any where they look it is advertising; it is the same technique, the same sales techniques, the same sales letters, the same ads.

Advertising is all around of them, so now they are tiered.

And do you know what happened when consumers are tiered?

They will never trust any one, they will lose faith, and they will never listen to any one.

Dead time for copywriting.

(Ps: Stop, this is what frustration is about).

Are you actually making money as a copywriter using the creative approach you are proposing?

Nothing bad about being creative and different but sometimes you
just refit the tire instead of reinventing the wheel.

I think I agree with Abdellah (up to a point). We shouldn't assume that EVERY ASPECT of what worked for a mail order sales letter in the 50s is going to work on the internet. And it's quite likely that the whole sales letter format with "dear friend" etc. on the internet works in spite of itself, not because of itself (but I guess someone would have to test).

However, I've had the same question on my mind as Alan - Abdellah do you make a living doing this stuff?

Jane

radioboyalan said :
i am not making a theory, i am not making a new vision of marketing or copywritting in this post.

i am not making money from any method, im not a master of any thing too, i am not the million dollars making machine too, beeing honnest i am the poor guy who turn ant thing to gold .

serioussely i have no background in marketing or copywritting, but i enjoy reading, and beeing honnest i have to said that i learned there more then i had in 3 years of self education.

ps: if i have to introduce my self, i will just say :

I am the poor guy who turn any thing to gold, hope that i will never touch my self