I want to talk about something that come from transparency, I mean respect.

When you are in complete transparency, with your self, your friends, your mom, your dad, you neighbours, your Childs, your dog, or your consumers you begin to respect them.

Respect is a vital key for success.

No one will listen to your story, to read your sales letters, to buy something from you, or to make in practice your method, if you don’t respect him.

This is a simple human reaction, when other are confused or embarrassed, or humiliated, they will not listen to you or read what even you wrote.

I think that respect begins with the headline.

Some marketers and copywriters of todays often forget this.

Never insult the intelligence of your consumers, readers, or auditory.

I read some headlines that look like:

1. “Just for you, my inner secret to get a million dollars in 7 days”.

There is some flashing headlines that are insulting the intelligence of readers, never try to be more attractive then informative.

The mean object of a headline is to inform, not just to attract.

If some one come to you when walking down the street, a bag in his hand, with a large smile on his face, telling you:” hey, man, I got a surprise for you, a free gift for you, the big secret of success, the unknown method to get a million dollars in just 7 days, the proven formula to be rich, happy and to more enjoy your life”

If this happened to you, and believe me it will happen some day, because the Cyber Street are really filled by such person, remember the poor guy that I am and do this:

Make a half tour and RUN A WAY, run so faster that you can, and never turn back, never turn back, never turn back.

Because if you don’t do that, they will catch you, and when they do, they will take your money, your cloths, your wife, your girlfriend, your friends, your dad, your mom, your child, your car, and your dog.

No one can do miracle, and if there some who do that, he will never share his secret.

Or give it to you for free.

Readers, consumers are in need of respect, so give them what they want; never try to promise miracles, or unrealisable things, because this is insulting their intelligence.

Be the simple guy as you can. Be the more logic that you can.

Ps: Sorry, I have to stop there, to be continued, I promise .

PSS: let me know if you meet such person that promises stars.