| Sales letters or "salesy letters"? -
09-17-2003, 06:26 AM
Me again.
I know this needs testing, but before I do, I'm wondering what
kind of results are already out there.
What have you seen to work best for others, or has worked best
for you -- the mini sales sites where the front page is clearly a
sales letter that starts in immediately? Or the ones that look like
(and I suppose start out as) informational articles that eventually
"sneak" the sell on prospects?
I mean, like about halfway through?
BTW, I also know that it depends what niche you're in, who your
target market is, what personality type your market is made up
of, what you're selling, etc. But every question can have a blanket
answer to some degree, so that's what I'm looking for.
Thanks. |