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Reload this Page Sales letters or "salesy letters"?
Copywriting Discussion Copywriting topics like research, writing, headlines, offers, ads, design, multimedia, direct mail, web, etc.

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View Poll Results: In your experience, which have worked best for you (or have you seen to work best for someone else)?
Hard-hitting copy that's clearly a sales letter? 4 100.00%
Letters that start out as articles, then sneak up on the sell? 0 0%
Voters: 4. You may not vote on this poll

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Default Sales letters or "salesy letters"? - 09-17-2003, 06:26 AM

Me again.

I know this needs testing, but before I do, I'm wondering what
kind of results are already out there.

What have you seen to work best for others, or has worked best
for you -- the mini sales sites where the front page is clearly a
sales letter that starts in immediately? Or the ones that look like
(and I suppose start out as) informational articles that eventually
"sneak" the sell on prospects?

I mean, like about halfway through?

BTW, I also know that it depends what niche you're in, who your
target market is, what personality type your market is made up
of, what you're selling, etc. But every question can have a blanket
answer to some degree, so that's what I'm looking for.

Thanks.
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